Law Firm PPC | A Weekly Law Firm Marketing Podcast

Mar 27 2023 43

Law Firm PPC | A Weekly Law Firm Marketing Podcast artwork

Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!

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026: Why Attorneys Should Be Advertising on Local Service Ads

Mar 27 2023 16 mins

Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/Contact Jason - https://lawfirmppc.com/

025: Getting Comfortable With Bad Leads From Good Keywords

Jan 02 2023 20 mins

Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads.Contact Jason - https://lawfirmppc.com/

024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)

Jul 22 2022 12 mins

This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.Contact Jason - https://lawfirmppc.com/

023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads

May 19 2022 25 mins

Here are four easy things that attorneys can do in Google Ads to get more leads.Partner NetworkStrong BidWide Schedules and LocationsBroad KeywordsContact Jason - https://lawfirmppc.com/

022: What Attorneys Need To Know About The Broad Match Updates In Google Ads

May 15 2021 21 mins

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.Thanks for listening and enjoy the episode!About k

021: Attorney Website Mistakes That Will Ruin Your Bounce Rate

Feb 16 2021 28 mins

Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.Contact Jason - https://lawfirmppc.com/

020: Will The Streaming Wars Destroy Television Advertising For Attorneys?

Oct 14 2020 20 mins

Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational vid

019: What are you going to do about losing 40% of your search terms?

Sep 16 2020 28 mins

Here's how I'm handling this change in Google Ads.Say hi - https://lawfirmppc.com/

018: Two Easy Website Tips For Attorneys

Aug 22 2020 16 mins

This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and want to get clients for from your onl

017: The Three Types Of Keywords Presented With Example For Attorneys

Jul 02 2020 19 mins

There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types o