Techie Talkie

Oct 27 2021 53

Techie Talkie Podcast artwork

Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results. Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo). *Techie Talkie is also available to view on YouTube: /TechieTalkie

Subscribe on Podcast Addict

E29: How to make ABM work for your company – with Ohad from Tytocare

Oct 27 2021 43 mins

(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main

E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify

Jul 26 2021 38 mins

(Episode Language: Hebrew) Hi Techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership. We talk about the pros/cons of various metrics marketing cou

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Jun 21 2021 45 mins

(Episode Language: English)Hi Techies,On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to th

E26: What the future of the technology marketing world looks like – with Eleanor Kalina

May 24 2021 31 mins

(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the c

E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon

Apr 19 2021 48 mins

(Episode Language: Hebrew) Hi Techies, So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so? Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice

E24: How to be a B2B Marketing leader – with Dave Gerhardt

Feb 18 2021 51 mins

(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favouri

E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes

Feb 04 2021 34 mins

(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is a

E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade

Dec 29 2020 38 mins

(Episode Language: Hebrew) Hi Techies, So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888). First of all - for those who do not know Lemonade - your loss. Lemonade strives to make its customers fall in love with the company even though they are an insurance compan

E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh

Nov 22 2020 46 mins

(Episode Language: Hebrew)Hey Techies,So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer.So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity

E20: How to run a successful rebranding process and stay alive – with Nilly Assia

Nov 04 2020 32 mins

(Episode Language: Hebrew)Hey friends,So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents.Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way