The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds)
Mar 27 2024
19 mins
In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand. In this fascinating 20-minute conversation, they discuss: The challenges of marketing a sustainability message The power of relatability and humour The Say-Can-Do gap between con