Marketplace Blueprint: Product Marketing Strategies for Amazon

Dec 09 2020 10
Marketplace Blueprint: Product Marketing Strategies for Amazon Podcast artwork

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

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Episode 32: 12 Days of Nuggets With Michael Zagare

Dec 09 2020 19 mins  
In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets

EP 31: Brands and Private Labels with Liran Hirschkon

May 05 2020 28 mins  
In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.

EP 30: Twenty 7-figure sellers with Gary Huang

Apr 28 2020 40 mins  
In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more cri

Ep 29: Learning About DSP with Jeff Lieber

Apr 14 2020 37 mins  
On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness

Apr 05 2020 38 mins  
Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.

EP 27: Watching the Coronavirus with John Lawson

Mar 17 2020 41 mins  
In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps do you need to take in your business? What Steps Should I Take? Cash- Make sure you are completely clear on how much ca

EP 26: Utilizing Virtual Assistants with Nathan Hirsch

Mar 13 2020 45 mins  
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business. A lot of entrepreneurs make the mistake of continuing to add tasks to their plates. Still, they don'

EP 25: Preventing Stock-outs from Stagnating Amazon Sales

Mar 03 2020 21 mins  
In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it comes to stock. Because of the ranking/sales system, if you run out of stock and you start to slip and lose sales. Then you beg

EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield

Feb 25 2020 33 mins  
In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business. Find a support network. Growing a business can be isolating. Knowing where to turn for help and support can make the d

EP 23: Repricing Strategies with Dillon Carter

Feb 18 2020 43 mins  
In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on