Babe Ruth Master Marketer

Jul 12 2020 20 mins

Babe Ruth Master Marketer Podcast artwork

The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING – and what business people and marketers today can LEARN from Babe Ruth.

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Episode 5: How Babe Ruth Beat a Pandemic -- Twice

Jul 12 2020 3 mins

Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in a

Episode 4: What We Can Learn from Babe Ruth

Feb 27 2020 21 mins

Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in the business side of Babe – family members, licensing professionals, sports memorabilia executives – reveal their insights i

Episode 3: Babe the Marketing Machine

Feb 20 2020 19 mins

Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this came about, and people who a

Episode 2: Tools of the Trade

Feb 12 2020 29 mins

In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since

Episode 1: Why Babe Ruth Still Matters Today

Feb 05 2020 27 mins

Jerry speaks to members of the Babe Ruth family, including his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry once spent an afternoon with Julia and she revealed insights into the Babe that only she would know. Jerry also speaks to executives from the sports collecting industry, the man who ran the Babe Ruth Museum in Baltimore for