B2B Craftworks

Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchoc

Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Support the Show.

Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writ

Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagraniey

Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email:https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rrSubscribe: https://b2bwritinginstitute.com/Support the Show.

You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwri

Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!More about Alyssa: https://owlstreetcontent.com/More about Sarah

In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.We explore the challenges they faced initially, like shedding employee habits that didn't quite fit t

Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3.More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Suppo

Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKC