The Sonic Truth

Aug 14 2024 74 ep. 22 mins
The Sonic Truth Podcast artwork

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

  Business  Technology
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Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro

Aug 14 2024 22 mins  
On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […]

Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn 

Apr 07 2024 27 mins  
On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […]

Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content

Feb 06 2024 28 mins  
On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript

The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media

Jan 23 2024 28 mins  
On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript

Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio

Jan 10 2024 29 mins  
On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining […]

Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media

Dec 12 2023 25 mins  
On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript

Measuring Success in Audio with Kurt Kaufer of Ad Results Media

Nov 28 2023 32 mins  
On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript

The Truth about Audio Advertising with Scott Porretti from Katz Digital

Nov 14 2023 37 mins  
On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […]

Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media

Oct 31 2023 37 mins  
On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and […]

The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM

Oct 17 2023 27 mins  
On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for […]