The Build Good Fundraising Podcast

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements p

So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone W

You need to retain donors if you want to grow sustainably—but you also need to find new donors. It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably. If you’re a listener of this show, you already know that listen

Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes. It’s not that sustained growth is unrealistic, but it becomes harder to raise more money year after year without investing resources (read: money and time!) in the right things to support that growth.On today’

In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.It’s the same method we teach in the Fundraising Academy—and the same method we use with clients in our agency work.A lot of organizations struggle to create simple and actionable plans they can execute on. That’s because for most small

Do you feel like you have a focused fundraising strategy? Or does it feel like you’re being asked to do something else every few months?Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important?A strategic plan might help—if you approach it the right way.Now, let’s be honest, you might

Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers. Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what we can learn from it. Michael was trained

What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget? In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,000,000 people for social good. And the best part? These frameworks work to build an engaged following, whether you have a team of 20—or it's

More people would give to your organization, if they could only find you.We know ads, emails, and organic social are great ways to reach new potential donors. But some of the scrappiest, most creative nonprofits use SEO to attract new supporters to grow their cause. How? On this week’s BuildGood Live, we’re revealing the playbook you can use to optimize your nonprofit’s onlin