The Monday Morning Marketing

May 19 2024 2
The Monday Morning Marketing Podcast artwork

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode. **Winner of Digital Women Podcast of the Year 2023**

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Episode 229 - The Power of Backlinks AKA Off Page SEO

May 19 2024 17 mins  
What are backlinks and how do they benefit your business? Who should be doing off-page SEO? The answer to these and many other questions are discussed in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Episode 228 - The Value of Customer Relationships

May 12 2024 15 mins  
Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands... --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Episode 227 - The importance of attending events

May 05 2024 13 mins  
In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine. Some of the events she mentions are ATOMICON, UpliftLive, Digital Women and Social Media Fest. What events are you attending this year? --- Send in a voice message:

Episode 226 - Writing content for your website with Rebecca Boyle

Apr 29 2024 20 mins  
Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make. --- Send in a voice messa

Episode 225 - Will marketing jobs be replaced by AI?

Apr 22 2024 13 mins  
In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Episode 224 - Key Metrics to Track in Your Marketing Campaigns

Apr 15 2024 15 mins  
In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are

Episode 223 - How to Consistently Show Up For Your Audience

Apr 07 2024 13 mins  
In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it. --- Send in a voice message: https://podcasters.spo

Episode 222 - The Power of Pinterest with Lucy McVey

Mar 31 2024 20 mins  
Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/messag

Episode 221 - Cluster Marketing

Mar 24 2024 9 mins  
In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Episode 220 - Voice Search Revolution-Optimising for the Era of Voice Assistants

Mar 17 2024 13 mins  
Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the ex