The Dental Marketing Secrets Podcast

Jun 14 2024 8
The Dental Marketing Secrets Podcast artwork

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

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#88: AI-Powered Dental Marketing with Adrian Lefler

Jun 14 2024 52 mins  
In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.Discover how AI can:Save you and your team precious time Kickstart your content creationGenerate innovative ideas

Episode #87: Treating People Not Patients with Dr. Michael Sonick

May 07 2024 58 mins  
Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doorsAlign

#86: Adding an Associate with Dr. Pete Theurer

May 07 2024 52 mins  
The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to yo

#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer

Feb 02 2024 39 mins  
In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.Importa

#84: The Marketing Startup Guide: 5 Steps

Dec 18 2023 44 mins  
If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. In addition, the

#83: Lifetime Value of a Patient

Oct 31 2023 18 mins  
Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. In this short episode, we dive int

#82: Rural Marketing with Dr. David Whitlock

Oct 25 2023 44 mins  
Arizona. Texas. Colorado.Oklahoma.North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptionsMarketing in the city vs. small townCommunity involvementMak

#81: Traction: Get a Grip On Your Business [Part 3]

Oct 23 2023 53 mins  
The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice3-Step Process for solving issuesEmpowering your team throug

#80 Traction: Get a Grip On Your Business [Part 2]

Oct 11 2023 38 mins  
Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH

#79: Traction: Get a Grip On Your Business [Part 1]

Sep 19 2023 29 mins  
Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you