Magical Numbers Podcast: Marketing, Sales & Profit Growth Strategies

Mar 25 2020

Magical Numbers Podcast: Marketing, Sales & Profit Growth Strategies artwork

Matthew Day shares ideas and strategies to help business owners across the world improve their marketing, sales and profit numbers!From ways for small businesses to better measure and improve their important metrics to strategies for larger business to get more engagement, consistency and success from their global teams, Matthew is open, friendly and full of practical ideas for you to test in your company.

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Holding Your Lockdown Nerve

Mar 25 2020 16 mins

It's UK Lockdown Day 2 and what's the verdict? 3 things are happening...Companies are distressedCustomers are distressedPeople are distressedIs there a way through this? What's the plan if your customer-base is locked at home? What should you do if there are still some customers out there?

How to get your Customers to Pay Less whilst you Earn More

Mar 15 2020 14 mins

Doesn't seem logical, does it? Your customer pays you less, but you earn more.Looking back into recent history, our default buying position was to save up and then pay... Now we don't do that as much.What tricks can you use in your business to allow your customers to pay less upfront but remain customers for longer?

Does Panic Buying mean Panic Selling?

Mar 10 2020 13 mins

How ethical is it to put your prices up when faced with buyers in a stressed or distressed situation?In today's episode Matthew ponders market forces and how you might best grow your company with a stable and reliable customer base.

How to Get Perspective On Your Business

Jan 23 2020 12 mins

Time to step back and get some perspective and accountability in your business...

Systemising Your Sales in the Future - 2019 and beyond

Dec 16 2018 22 mins

In today's episode Matthew takes a quick spin through review of 2018 and looking forward to 2019 with 4 simple areas to think about scoring yourself and your business.He dips into systems and processes and the areas that you might consider for building a stable business for the new year.And the Super Fast Sales Hack offers a blatant rip-off of Steve Clarke's incredible technique fo

Using Simple Psychology to Convert More Sales

Dec 09 2018 15 mins

Marketing and Sales Teams Working Together: Selling in Harmony

Dec 02 2018 17 mins

A common problem in growing SMEs is defining the responsibilities between marketing and sales roles… Matthew shares his insights after assisting a private client with this very problem.

Seasonal Selling Special Days: Black, Cyber and Small Business

Nov 25 2018 24 mins

Matthew gets all seasonal with how and why Black Friday, Cyber Monday and a host of other seasonal selling days can spectacularly work to boost your profits… and how to avoid them spectacularly back-firing.

The "Bump" on my Brand New Truck...

Nov 18 2018 17 mins

Bumps… not dents and dings… but Order Bumps! 😊You’ll probably recall my experience getting a new truck in an earlier episode, but today we chat not about who I’d be dealing with… but what I was actually buying. One of the strategies that I share in my ‘5 Super Simple Steps to Profit Growth’ course was actually used on me during the sales process so, I figured it wo

How Important Are Sales Conversion Rates?

Nov 11 2018 9 mins

The bottom line is numbers really do make all the difference but do we always focus on the right ones?Online marketers are often razor-sharp measuring their conversion rates and tight to review their results.The problem for us offline folks is that it's tougher to do the same when you have human beings involved. People have emotions and opinions and have even been known, on occasio