CDG BizCast

Apr 27 2024
CDG BizCast Podcast artwork

Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters.   Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.

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Episode 58: Rising Operational Costs vs. The Food Industry

Apr 27 2024 38 mins  
Chef Michael Brown of Jamburritos joins us once again to discuss a major issue facing the restaurant industry: rising operating costs! From the rising minimum wage that was implemented in California to the cost of food rising due to inflation, we talk about how these things impact the consumer and what restaurants have to do to ensure they can deliver top-quality food without cutti

Episode 57: Lessons from Trill Burgers: A Sticky Situation

Apr 12 2024 47 mins  
Stolen money! Recipe rights! A legal battle is heating up between the founders of Trill Burgers over these issues, a hotly popular burger joint headed up by rapper Bun B. We discuss the entire ordeal in detail to illustrate the dangers of going into business with multiple partners in the restaurant industry (or any industry in general). Chef and restauranteur extraordinaire Michael

Episode 56: Entrepreneurship & Franchising with StretchMed®

Mar 28 2024 53 mins  
Today, we speak to the founder and CEO of StretchMed® Brian Cook to learn more about his passion for fitness and his experience as an entrepreneur leading him to form a strong brand that is rapidly growing. StretchMed® Studios are franchised by fierce business owners just like Brian who have a passion for fitness and bring their A-Game when it comes to serving clients. Because st

Episode 55: RIP Dr Pepper?? Dealing with Social Media Hoaxes

Mar 12 2024 38 mins  
Many of you who use social media probably saw a huge rumor going around the Dr. Pepper, one of the most beloved soft drinks in the world, was going to be discontinued. Guess what? It was all a hoax started by someone on Tiktok and it went viral. In this episode, we discuss how both consumers and businesses should handle social media hoaxes like this. For consumers, we want to discu

Episode 54: A Consumer's Perspective on How Customers are Treated

Jan 30 2024 42 mins  
Customer feedback is one of the most important things business owners need to consider when implementing any of their strategies related to operations, especially in marketing and customer service! We talk to our consumer panelist in the United Kingdom, Sara Russell to learn more about how she feels about how businesses are acknowledging her needs, so the business owners of the wo

Episode 53: Your Business and the New Year

Jan 13 2024 41 mins  
As we start a brand new year, it is important to review our business' performance for the previous year so we can prepare for the incoming new year. From marketing, financials, and customer service, we discuss what business owners new and established should be looking into to start the year off on the right foot. Anthony Lindsay of Astor Business Centers joins Christian to dis

Episode 52: Food Service Efficiency for the Holidays (And Avoiding Dinner Scams)

Dec 29 2023 67 mins  
The holiday season (starting from Thanksgiving, through Christmas and concluding with New Years) is the busiest time of the year when it comes to food service. Restaurants and caterers should be prepared by ensuring they have enough inventory, staff, and resources in general to serve large dine-in and take-out crowds. Additionally, we discuss what happens when customers get scammed

Episode 51: Retail Efficiency for the Christmas Shopping Season

Dec 22 2023 69 mins  
We all know that the holiday season is the busiest time of the year for stores. Remember, you should never allow the hustle and bustle of the season to cause problems for your customers. Avoid long lines, have simple return policies, and ensure that you are hiring the right staff to help your retail business thrive during this time of the year. There are many common mistakes retai

Episode 50: Cyber Security for Businesses & Consumers

Nov 20 2023 54 mins  
Cyber security is something that every business owner should take seriously. But how many business owners know what they need to do to ensure that their operations and customer data are protected? And how many consumers know what they need to do in order to protect their most sensitive personal information? We speak to two cyber security experts to learn more about what both busine

Episode 49: Customer Service with Angry Customers

Nov 07 2023 32 mins  
As a business owner or customer service agent, do you find yourself lost trying to handle angry customers the right way? We discuss the importance of giving angry customers your undivided attention and what you can do when things start to get extreme. An experienced customer service agent speaks with us to share his methods.