Food For Thought - Lunch Break with Steve Bookbinder

Apr 02 2020

Food For Thought - Lunch Break with Steve Bookbinder Podcast artwork

Welcome to the Food for Thought - lunch break with Steve Bookbinder Podcast - the show that gives you things to think about when you’re trying to make more sales - easier - without all the seriousness of conventional sales talks. Enjoy as he make fun of sales training, sales people, and sales trainers - including himself all while giving you the battle tested strategies that work.

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Encore Episode: Time Management for Echo Selling

Apr 02 2020 13 mins

Busy sales professionals often find it hard to manage their time, and as a result, they tend to fill every moment of their day with tasks that won’t result in meeting their goals. No matter how fast they work, they never get to everything, and hence, won’t be in front of their customers when they are ready to buy. The critical questions to ask and answer are: how do you priorit

Encore Episode: Echo Selling

Mar 28 2020 21 mins

Salespeople may be masters of persuasion, but when a decision goes back to the customer’s office, we need to influence what happens next to get that sale. Of course, many salespeople believe that the easiest way to echo their sales pitch is by attending the meeting with their contact’s colleagues and presenting the sales pitch themselves. But, there are other ways to get that s

Encore Episode: "Let's Play Pretend"

Mar 26 2020 16 mins

What is the one skill that the top 20% of sales professionals have that many others seem to lack? Imagination. Your imagination, creative thinking, and problem-solving skills are crucial for meeting and exceeding your sales goals. And while many people believe that your imagination disappears as you age - I believe it behaves more like a muscle that simply needs to be exercised reg

Encore Episode: How to Be Your Own Sales Coach and Cheerleader

Mar 21 2020 18 mins

In most professional sports, there are coaches and cheerleaders. Coaches teach you how to improve your skills and encourage you down the path of success. Cheerleaders, on the other hand, cheer and root for you on the sidelines and congratulate you on your wins. So, what can we, as sales professionals, learn from these professions?If you were the coach and the playing field is the w

Encore Episode: Jumpstarting Your Sales Creativity

Mar 19 2020 18 mins

It’s crucial for salespeople to be well-equipped with lots of great ideas. But having an idea and getting a great reaction to your idea are two very different things. Not to mention - getting a great idea at the exact moment you need one can be quite a challenge to overcome. So, how do you come up with a great idea the moment you need it?In today’s training episode, I share the

Encore Episode: Selling in a Digital World

Mar 14 2020 21 mins

The invention of the internet has significantly changed the landscape of many industries. Business today has changed and evolved in just about every aspect. Many of the techniques and strategies we used to sell and promote our products and services aren’t as effective today as they once were. Consumers - including B2B customers - now rely heavily on the digital arena to make buyi

Encore Episode: The Psychology of Selling: Rethinking the Way You Sell

Mar 12 2020 24 mins

How do people make decisions? Perhaps more importantly: WHY do they make the decisions they make? Understanding the psychology behind how and why of the decisions your customers make is critical for positioning your proposition as the best solution for their problem.On today’s episode, I explain the psychological factors behind the corporate decision-making process and how to use

Encore Episode: Why You Need (New) Sales Skills

Mar 07 2020 21 mins

Like all salespeople, you know there are five main parts of the sales process: Prospecting, Qualifying, Presenting, Negotiating, and Closing. Once you’ve learned how to master each of these areas, do you really need to continue learning new skills? What more could you possibly learn to improve your sales skills and make more sales?A lot.On today’s episode, I explain why you nee

Echo Selling: Scripting Your Enthusiasm

Mar 05 2020 15 mins

When you make a sales call or call to make an appointment, your sales pitch must sound enthusiastic, natural, and authentic. Your message needs to come from the heart, and you need to mean it. Even over the phone, customers know if you are lying, spinning the truth, or misleading them. You have to sound truthful; otherwise, you will encounter objections, be ill-prepared, and fail t

What to Track to Increase Sales

Feb 29 2020 27 mins

Business owners or owners of a sales territory are responsible for growing sales. To know whether sales numbers are going up or down, you need to track various metrics, including the stage of prospects. However, salespeople are not generally good at tracking things. If they were, then they would be in another career, such as accounting. The problem gets worse because sales trainers