Party Like a Marketer

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in t

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com

Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis in

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.

Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.