Resilient Business Podcast

Jun 22 2020

Resilient Business Podcast artwork

We’ve started this pop-up podcast to help entrepreneurs and business owners build resilience. We’ll be sharing concrete advice to get through very real challenges around COVID-19. And we’ll also be facilitating space to come together as a wider community -- so we can support and encourage one another.
Sponsors and HostsHeather Thorkelson of Twin Tracks Expeditions and HeatherThorkelson.comTorill Wilhelmsen of Fjellflyt and the Slow Business AdventureSonia Simone of Copyblogger and Remarkable Communication
Hosted on Acast. See acast.com/privacy for more information.

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Ep 13 - How to have a walk that benefits your business

Jun 22 2020 23 mins

During the pandemic, so many entrepreneurs and other home workers have struggled to take care of themselves while working from a home office. Working in front of a computer can leave us feeling drained and sluggish, and with good reason. From medical research we know that sitting is counterproductive.On the flip side, getting outside to take a walk is proven to bolster creative thi

Ep12 - Feel less lonely as a solopreneur

Jun 02 2020 23 mins

Today, Heather Thorkelson and Torill Wilhelmsen discuss why it may be necessary to make a shift away from the identity of a SOLOpreneur, to fully experience the support you can get from the entrepreneurial community. Having a business bestie, a trusted group of peers or an online community where you feel safe and supported, is absolutely key to survive difficult times and thrive in

BONUS: Ask us anything

May 20 2020 56 mins

In this bonus episode, you can listen in to a live "Ask us anything"-session we had where we answered our listeners questions about how to navigate business matters and development projects in this time.If you listen to this lively conversation, you´ll hopefully come away with new inspiration and ideas for how you can adapt and build a more resilient business - while keeping sane

Ep11 - The one thing your marketing has to do (Part 2)

May 19 2020 21 mins

In our last episode, Sonia talked about the one thing your marketing absolutely must do: present an offer that your audience wants to buy.You need to relentlessly ask yourself this question: "Why do my people want this right now?" Today, Sonia Simone and Heather Thorkelson give examples of companies that have figured out how to course-correct on short notice. And they tal

Ep10 - The one thing your marketing has to do (Part 1)

May 12 2020 21 mins

There are a lot of things marketing can do, but there's just one thing it must do:Your marketing has to present an offer that your audience wants (and is able) to buyIt sounds simple, but poorly crafted offers are one of the most common reasons for a lack of sales. Many businesses are finding that offers that worked wonderfully before COVID are dying right now. Other businesse

Ep09 Keys to a more robust business

May 05 2020 15 mins

Business is a risky proposition no matter what you're doing right now, but in this episode, Sonia Simone from Remarkable Communication and Torill Wilhelmsen from Slow Business Adventure talk about how to build more robustness, simplicity, and efficiency into your days ... to manage your risk and keep moving.Torill and Sonia talk about:Leaning rather than pivoting (and making sure y

Ep08 Cultivate resilience through handling adversity

Apr 28 2020 14 mins

There's no such thing as a business that has a purely easy trajectory, but some journeys are tougher than others.In this episode, hosts Torill Wilhelmsen from Slow Business Adventure and Heather Thorkelson from HeatherThorkelson.com share some personal stories about how overcoming adversity earlier in their entrepreneurial journey has helped them...even fortified the

Ep07 - Get moving again (even if you're frozen)

Apr 22 2020 21 mins

Every business gets into stuck spots ... and in times like these, being completely confused is The New Normal.In this episode, hosts Sonia Simone from Remarkable Communication and Heather Thorkelson from HeatherThorkelson.com share an exercise each has done many times with clients and for their own businesses. In just a few minutes, you'll have much more clarity about what you can

Ep06 Marketing in a Pandemic

Apr 19 2020 15 mins

As the pandemic continues to affect businesses around the world, we need to keep getting the word out about what we do. But it's easy to alienate our audiences ... or just get tuned out in all the noise.In this episode, Torill Wilhelmsen from Slow Business Adventure and Sonia Simone from Remarkable Communication talk about:Avoiding making yourself the victim in your messaging (even

Ep05 Five To-Do List Items to Build Your Business Resilience

Apr 05 2020 13 mins

We wrap up our first week of the Resilient Business podcast with a five-item list of things you can do right now to start getting out of overwhelm.Sonia Simone touches on cash flow, mindset, and managing that inevitable information overload. You can also get more resources and a free worksheet for this episode by going to resilientbusiness.fm. Hosted on Acast. See acast.com/privacy