How The F**k Did You Get That Job?

May 15 2024 30
How The F**k Did You Get That Job? Podcast artwork

Welcome to the show where two not-so-interesting guys ask interesting people one question and then interrupt them as they try to answer. This podcast started earlier in New York City when hosts of the show, David Jaffin and Jake Miller, asked people out to breakfast to make connections and pick their brains about how they got to where they are and advice to those wanting to follow in their footsteps. Now, they’ve learned how to work microphones … kind of.

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Elias Martinez on Building an Authentic University Brand

May 15 2024 34 mins  
Elias Martinez, AVP for University Marketing at Texas State University, recently sat down with me on How The F** Did You Get That Job*. Elias gave us the real story of his wild ride from the middle of nowhere in New Mexico to the big time in higher ed marketing. Elias' insights couldn't have come at a better time for higher ed marketers. The game is getting tougher, and stu

From Pepsi to the NFL | Marissa Solis on Market Leaders and the Benefits of the Challenger Brand Mentality

May 08 2024 32 mins  
In the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a compelling case to be made for the advantages of being a challenger brand - a company that may not be the top dog, but is hungry, agile, and ready to shake things up. As Ma

From Danish Village to Silicon Valley Powerhouse | A Conversation with Heidi Anderson, CMO & CRO at Nextdoor

May 01 2024 34 mins  
On the latest episode of "How The Fuck Did You Get That Job", we sat down with Heidi Anderson, a trailblazer who's gone from a small Danish town to the upper echelons of Silicon Valley. As the current CMO and CRO at Nextdoor, Heidi's journey includes impressive roles at Google and LinkedIn, where she played a vital part in driving these tech giants to new heights.

Insights from Charlotte Mostaed, CMO of Health-Ade Kombucha

Apr 24 2024 34 mins  
Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist. To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidiscip

Embracing AI for Creativity, Fearlessness, and Strategic Simplicity, with DIAGEO's Sophie Kelly

Apr 03 2024 32 mins  
Picture this: you're a marketing mastermind, perched atop your throne of brilliant ideas, ready to take on the world. But wait, what's that sound? It's the drumbeat of artificial intelligence, marching steadily toward your kingdom. Do you cower in fear, clutching your trusty whiteboard marker? Or do embrace your new robot overlords and use AI as your secret weapon in th

Strategies for Engaging Millennials, Gen Z, and Boomers, with Duquesne University's Gabriel Welsch

Mar 29 2024 28 mins  
In our insanely overstimulated and infinite world of social media, trying to communicate your brand’s message loudly to multiple generations simultaneously is like trying to juggle flaming chainsaws while riding a unicycle on a tightrope. As consumer decision-making becomes more collaborative and family-oriented, marketers must channel their inner circus performer and adapt their

How the F**k Do You Build a Consistent Global Brand w/ YOTEL’s Olivia Donnan

Mar 20 2024 31 mins  
In this super fun, super insightful interview (which we did on a yacht!?), we sat down with Olivia Donnan, VP of Branding Communications at YOTEL, to dive into her career journey and philosophies about how to stand out and build a world-class global brand in hospitality. From her early dreams of becoming an actress to navigating the multicultural nuances of international business,

Leveraging Tech and New Media for Integrated Strategies, With NYC FC's Lauren Scrima

Mar 20 2024 27 mins  
In this fascinating interview we cover: - Embracing New Platforms for Engagement: At NYC FC, Lauren harnessed the power of new platforms like TikTok for influencer marketing, highlighting the need to adapt to changing media landscapes for brand visibility and engagement. - Innovation in Agency Partnerships: Lauren discussed the evolving dynamics between brands and agencies, stressi

A CMO's Journey from Madison Avenue to Silicon Valley, with Jinal Shah, GM & CMO at Zip US

Mar 20 2024 45 mins  
Welcome to another episode of How the f**k did you get that job?" This week, we're excited to sit down with Jinal Shah, the GM and CMO of Zip US, a digital financial services company making credit accessible to as many people as possible. If you've ever been part of an exhilarating, fast-paced (aka f**king crazy) startup, you know that roles are often as flexible as th

From Girl Scout Cookies to Brand Genius: The Unconventional Rise of Purdue University's Abby Eddy

Mar 20 2024 27 mins  
What experiences and influences shape standout marketing leaders? Abby Eddy, Director of Brand Management at Purdue University, joins us to peel back the curtain on her winding path to directing high-profile brand strategy initiatives.‍ From entrepreneurial childhoods to lateral career stepping stones, we overturn assumptions about the trajectory toward marketing leadership. We u