B2B Reimagined

May 30 2024 34
B2B Reimagined Podcast artwork

B2B Reimagined is a monthly podcast hosted by Barrett Thompson and brought to you by Zilliant (www.zilliant.com). Our mission is to give pricing, AI, technology, and B2B industry thought leaders a platform to share their innovative approaches to modern commercial challenges. There's nothing simple about B2B. Join us as we reimagine challenges and reveal opportunities that are created by putting pricing at the heart of your business.

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Ep 84 | How to Shop for a Pricing Solution

May 30 2024 28 mins  
“Behind the term ‘pricing tool’ or ‘pricing software’ you can actually have very different things in mind. A competition monitoring tool, a margin improvement tool, an AI price optimization tool, a sales interface. So the first thing was, can we categorize the use cases that people have in mind behind ‘pricing software’?” Malik Rajan is the founder of The Pricing Cl

Ep 83 | B2B Sales and Marketing in Harmony (Yes, it can be done!)

Apr 11 2024 28 mins  
“Well, if the other side just did their job better, we’d be in much better shape.” Any B2B sellers or marketers heard this one before? Maybe you’ve said it? At some point in your career, you’ve likely experienced the tension between sales and marketing, two departments that in theory should always be on the same team. Our guest today, Aggregate Insights CEO Brady Jensen,

Ep 82 | Why Sanitary Products Providers are Ditching the Status Quo & Embracing Value-Based Pricing

Jan 26 2024 21 mins  
Dr. Rainer Schlamp, partner at EbelHofer Consultants, joins us to dissect an industry that often flies under the radar, but is essential to our everyday lives. The sanitary products industry is a complex and vibrant ecosystem weaving together producers, wholesalers, retail stores, contractors, and web shop consumers. Often products are bundled and sold together as a total soluti

Ep 81 | Are You “Transforming” Your Business in Name Only?

Jan 11 2024 28 mins  
“For me, the strange thing is companies are investing in transformation in all dimensions of their business, but barely in the one that has the biggest profit impact – pricing,” says Sebastian Wrobel, cofounder and managing director of PricingWorks on today’s episode. Sebastian and host Barrett Thompson explore how smart B2B organizations include pricing transformation in

Ep 80 | Pricing Should Be at the Heart of Your Organization

Nov 01 2023 42 mins  
Profitability and customer experience are important. That’s about as noncontroversial a statement as you can make in B2B. So, pricing – which is perhaps the biggest driver of both – should be at the heart of every B2B company, right? “That is quite a controversial statement whenever I make it,” said Karan Sood, pricing expert and today’s guest on B2B Reimagined. “W

Ep 79 | Why Pricing Transformation isn’t a “Chicken or Egg” Problem

Jul 20 2023 23 mins  
What should come first: pricing technology or pricing strategy? Our guest today, PwC Partner Ron Otocki, makes a strong case for why the two should go hand-in-hand. Ron leans on his vast experience guiding companies through digital transformations to explain how pricing fits into larger transformative projects, and how the most successful pricing initiatives mix strategy and the ri

Ep 78 | Subscription Pricing Models on the Rise in B2B

Jun 21 2023 25 mins  
In the subscription economy, a company’s product takes a backseat to its subscriber. What does this mean for a company’s go-to-market strategy? For starters, value-added services and customer support become paramount. In your everyday life, you most likely subscribe to various streaming services or office software tools. But subscription and usage-based models are expanding fa

Ep 77 | Will AI Eat the Software World?

May 31 2023 28 mins  
Read enough headlines about generative AI and you will start to mull some big questions: Is it the next big paradigm shift? Is it a grave threat to the modern workforce? Can it be smarter than me? “It’s about a six-month-old puppy at this point,” says Lou Simon, vice president of Uptima Elevate and our guest on today’s show. However, like a puppy, Lou expects generative AI

Ep 76 | A Passionate Debate Between Two CX Experts

May 10 2023 29 mins  
Price changes and churn threats occur throughout the customer journey. How your organization handles them determines how your customers will react: either positively or negatively. Do they stick with you and buy now? Or go elsewhere without a word? It’s up to you. This friendly debate between two passionate CX experts – Zilliant Sr. Director of Alliances, North America Karl He

Ep 75 | CEO Summit: The Vision and the Value Behind Digital Sales Transformation

Apr 25 2023 20 mins  
Logik.io CEO Chris Shutts returns to the show, this time to connect with Pascal Yammine, chief executive officer of Zilliant. They discuss the transformational digital shift occurring in industries like traditional manufacturing, high-tech, software, and business services, driven by customer demand for self-service product discovery and buying. Drawing on recent conversations with