The 30 Minute CMO

What's going on with the job market in advertising, marketing and tech? Seemingly everyone has either been affected or knows people who have been laid off in the past couple of years. With so many people out in the market, it feels like landing a great gig is nearly impossible. But is this true? How should we be thinking about our CVs, our skills and our networks? When does it make

Marketers often worry that performance marketing and its focus on short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly set up brand the right brand measurement framework to evaluate the impact of activity in market. On today's episode, Gosha and Alex parse through an HBR story that focuses on this issue an

Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks. On this show, we dissect our obsession with loyalty and talk about what differentiates successful programs from those that we tend to forget. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com and follow u

The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, this approach is incredibly short-sighted and ignores fundamental marketing truths. On this episode, we discuss this fallacy and why brand or awareness marketing needs to reclaim the top

Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the medium? And is this the last channel that can truly reach most consumers with great advertising without being skipped or ignored? We invited Craig Barber, SVP of Out of Home for Dentsu t

How are marketers harnessing the power of AI to move the boundaries of what's possible? What do we have to look forward to and is there anything to fear? And who is going to emerge as the champion of this new, brave era of marketing? We invited the CEO of Rembrand, Omar Tawakol, to share his thoughts on these topics and to give us a sneak peak into the work that his company, Rembra

It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new superstars out of drivers, team principals and owners alike. On this episode, Gosha Khuchua and Alex McNamara invite an old friend of the show, Colin Landforce (see Episode 20) to share their

Silicon Valley Bank (SVB) has collapsed and gone into administration. Hundreds of startups find themselves thrown into a full blown crisis, with access to their own working capital in jeopardy. During this time, it's crucial for these brands to keep their customers front and center while they navigate this situation. Alex McNamara and Gosha Khuchua offer a few tips for how to commu

There are few markets that are as irrational and as driven by perception, branding, ego and ambition as the world of luxury watches. What makes people go crazy for certain Rolexes and Omegas? How do brands manage to differentiate themselves in a time when their products can often feel like relics of a bygone era? And what fuels the insane secondary market where some time pieces can

A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define