CIM Marketing Podcast

The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing• Reveal how to scoop a CIM Global Marketing Excellence Award

The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by

How advertising can make sustainability happenThis podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can als

Fear, fakes, and futurism in artificial intelligence This podcast will:• Show how marketers can use AI to enhance their work• Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review

This podcast will:• Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign• Demonstrate the importance of a strong brand in the political arenaIf you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podc

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, an

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds. If you enjoyed this e

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, please subscribe to ensure you don’