Growth Maestros

Mar 04 2024
Growth Maestros Podcast artwork

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.

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Navigating Ramadan Marketing by Harnessing the Power of 3 Ps

Mar 04 2024 37 mins  
Listen to Rachna Gopalan as she discusses with your host, Shitij, on effective strategies to be used for Ramadan Marketing, highlighting the 3 (secret) Ps to win the customer engagement game during Ramadan!

CDP and CEP: Winning Formula for Meaningful Customer Engagement

Feb 28 2024 37 mins  
Listen to Matt Monks, VP of International Customer Success at mParticle, as he discusses with your host Sanjeevani on how a CDP and CEP com can help brands utilise customer data to build seamless experiences, how these platforms are different, use cases where Retail, BFSI and Media brands have been able to yield the true power of this duo.

3 Steps to Maximise Customer Engagement this Ramadan

Feb 20 2024 33 mins  
Listen to Vuk Vukovich, Co-Founder at GrowthOps and Ex-Retention Head at Delivery Hero, as he sits down with your host Shitij, to peel back the layers on how consumer brands can drive meaningful engagement during Ramadan. He also outlines three actionable strategies brands can implement, along with the role of modern CEPs in driving engagement and re-engagement post-Ramadan.

Actionable Growth and Retention Insights from Leading Retail and Apparel Brands

Feb 20 2024 61 mins  
India is home to more than 600 D2C brands with a market size of a whopping 66 billion U.S. dollars in 2023. To say the least, this market is buzzing with potential, fueled by a rising consumer population and increased disposable income. And while D2C brands experience more freedom relative to realigning and launching new products, with the increased competitiveness in the market, t

How Personalization Helped Pharmalife Increase Conversions from 1% to 7%

Jan 16 2024 27 mins  
In this episode, Fakhruddin Bagidorawala, Retention Marketing Specialist, Aldawaeya (Pharmalife-Dawaeyah Union) discusses how MoEngage helped the professional medical and pharmaceutical services provider, boost conversions from 1% to 7%.

Critical Elements to Consider Before Making a Digital Play

Jan 02 2024 35 mins  
Listen to Digvijay Ghosh, Partner, EY Parthenon, as he speaks to your host Rajarshi, and deciphers the critical elements large brands require for a digital play. Digvijay draws inspiration from: Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics Vineeta Singh, CEO, SUGAR Cosmetics Teams at The Moms Co., boAt, and Atomberg

How Data-Driven Loyalty Creates Rich Personalization by Utilizing Zero-Party Insights

Nov 15 2023 41 mins  
Listen to Sam Panzer, Director, Industry Strategy, Talon.One, as he speaks to your host Rajarshi, on how data-driven loyalty can help personalize experiences in the age of zero and first-party data insights!

How Orcas Decreased Cost Per Lead by 35% Using a CEP

Oct 20 2023 19 mins  
Orcas, an e-learning platform from Egypt decreased its cost per lead by 30-35% with segmentation and automated campaigns with the help of a CEP (Customer Engagement Platform). Listen to Mahy Mohamed, Marketing Manager, breakdown how Orcas did so, in this episode hosted by Shitij.

Product and Insights: How Brands Can Drive PLG and Insights-led Growth

Oct 09 2023 44 mins  
Listen to Haris Khan, Vice President of Growth, Rain , as he discusses with your host Shitij about the different growth hacks along with insights around PLG and Insights-led growth and their benefits for modern consumer brands.

How to Leverage Existing Data and Personalize Experiences Without Spending a Million Dollars

Oct 04 2023 36 mins  
While there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience. There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences. How can brands bridge this gap? To discuss this and more on the role of zero/first-party data and how brands ca