IAB.Real

IAB’s Executive Vice President of Public Policy Dave Grimaldi joins IAB Editor-in-Chief Brad Berens to offer an inside look at D.C’s atmosphere in the aftermath of the unprecedented events of January 6th. Our experts also discuss what Democratic control of Congress and the White House might mean for the digital advertising industry. Will anti-trust legislation against Big Tech

It has been a little over two weeks since the 2020 U.S. presidential election. Yet the level of uncertainty in our nation’s capital has seemingly reached new heights as the nation braces for the Georgia Senate runoff this January. In this episode of IAB Real, IAB’s Executive Vice President of Public Policy, Dave Grimaldi, joins IAB Editor-in-Chief Brad Berens to discuss th

It’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of

The 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation hig

This week speculation became fact as the U.S. executive branch put forward plans to ban the social media platform TikTok. In our latest episode of IAB Real, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim sit down to discuss what this could mean for the tech giant’s future. They also explore what the media and marketing lands

In our latest episode of IAB Real, IAB President David Cohen sits down with Kate Edmondson and Nina Munoz, two up-and-coming IABers to discuss their career paths, working remotely during a pandemic, and what advertisers may misunderstand about Gen Z. Tune in to find out what these burgeoning professionals are most optimistic about, despite the world heading deeper into the unknown.

In this episode of IAB Real, IAB CEO Randall Rothenberg discovers how IAB Tech Lab President Dennis Buchheim ended up in the wild and woolly world of digital advertising, despite graduating with a degree in computer science, and how he got to IAB then Tech Lab from Apple, Microsoft, and Yahoo! From measurement to upheavals in personalization, Dennis comments on how he has seen the

In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts on coming to a trade association from the advertising industry? What will the advertising agency landscape look like five yea

The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateur

As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchhei