#TWIMshow - This Week in Marketing

Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024.1. Google Confirms: Fewer Links Needed for Effective SEO Rankings! - At the recent SERP Conference, Google's Gary Illyes reiterated a significant shift in SEO strategy: the diminishing importance of links in ranking web pages. During his presentation on April 19, 2024, Illyes highlighted th

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024.1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's co

Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024.1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic fluctuations. Google's John Mueller provided some clarity and advice on how to address thes

Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024.1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for content creators facing ranking changes. Announced on March 25, 2024, this advice aims to dispel misconceptions and offer

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and ge

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024.1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling. Crawling is the first step in making a webpage searchable. Google uses aut

Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024.1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently shed light on this topic, emphasizing the importance of self-assessment over stringent guidelines when deciding the fa

Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024.1. Google Updates Image Removal Process from Search Index - Google has updated their guidelines regarding the removal of images from their search index. As of February 16, 2024, the updated guidance includes new details for both emergency and non-emergency situations, ensuring that you can

Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024.1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift towards simplifying SEO practices for website owners and digital marketers. The revised guide has been condensed from ap

Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024.1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and updated in 2017 to significantly streamline the guide, making it more accessible and relevant for today's website owner