SIMPLE brand With Matt Lyles

Dec 13 2023

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

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Chris Wallace - Frontline Employees: Your Key to Customer Insight

Dec 13 2023 36 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace.Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your fr

Derrick Daye - Building a Brand That Lasts

Nov 29 2023 36 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.He’s the founder of Branding Strategy Insider - an online publ

Karin Hurt - Courageous Cultures

Nov 08 2023 42 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Karin Hurt, author of Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates.Karin is the founder of Let’s Grow Leaders, a training firm focused on helping human-centered leaders find clarity in uncertainty, drive innovation, and achieve breakthrough results - without l

Sylvie di Giusto - Discover Your Fair Advantage

Oct 25 2023 47 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling author of Discover Your Fair Adva

Nancie McDonnell Ruder - The Art and Science of Marketing Leadership

Oct 04 2023 41 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that thei

Henna Pryor - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe

Sep 20 2023 43 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You.Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. And Henna’s the author of

Phil Mershon - Unforgettable: The Art and Science of Creating Memorable Experiences

Sep 06 2023 47 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Summit for over a decade.Dra

Tiffani Bova - The Experience Mindset: Changing the Way You Think About Growth

Aug 23 2023 43 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth.Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce.She’s been named twice as one of the top 50 business thinkers in the

Dave Norton - Ensure Your Customer's Time is Well Spent

Aug 16 2023 33 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Dave Norton.Dave’s the Founder and Principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers.And he co-hosts the Experience Strategy Podcast where he explores how organizations create deep and meaningful relationships with their customers.Dave

David Burkus - Best Team Ever: The Surprising Science of High-Performing Teams

Aug 09 2023 45 mins

In this week’s episode of the SIMPLE brand podcast, I talk with David Burkus.David’s written six award-winning books. He’s delivered three TEDx talks that have been viewed over two million times. He’s been featured by the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and more. And he’s consistently ranked as one of the top world business thought l