Masters of Creativity

Dec 17 2021

Masters of Creativity Podcast artwork

Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.

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Episode 18 with Nkiru Olumide-Ojo – Work-Life Integration: A New Model for Busy Executives

Dec 17 2021 36 mins

In this episode, Nkiru Olumide-Ojo, Africa Region Executive Head, Marketing Corporate Communications & CSI, Standard Bank Group, takes us into her journey from the field of science into a marketing leader in the financial services industry. Furthermore, Nkiru highlights shifting consumer behaviors that the pandemic has accelerated and new tactics marketers need to embrace t

Episode 17 with Jerry Sawyer – New Rules For PR In The Digital Era

Dec 02 2021 38 mins

In this episode, Jerry Sawyer, General Manager of Redwood Consulting, looks ahead at the future of Public Relations in a fast-changing business landscape. He also discusses the value of developing a high-quality talent pipeline. Finally, Jerry highlights new rules for driving deep customer engagement.

Episode 16 with David Adeleke – Creative Innovation in Africa

Nov 15 2021 31 mins

In this episode, David Adeleke; media analyst and founder of digital magazine Communiqué, speaks about the under-utilized opportunities that abound and the innovative technologies being deployed in the African media space. Furthermore, David discusses the rise of the creator economy. Finally, he speaks on ways to unlock Africa’s youth potential and maximize its untapped tal

Episode 15 with Kudzai Kanyangarara

Oct 12 2021 53 mins

Media Trends in a Digital-First WorldIn this episode, Kudzai Kanyangarara, Commercial Director Southern Africa at Euronews, discusses the changing media landscape and new digital opportunities that this shift creates. Kudzai also highlights changing consumer behaviours and the increased focus on digital-first consumption. Finally, he speaks on the role of the African continent’s

Episode 14 with Onyeka Okoli – Brand Building in 2021 & Beyond

Sep 13 2021 32 mins

In this episode, Onyeka Okoli, Group Portfolio Marketing Manager at The JOTNA Group, takes us through the exciting career transitions that led to his first marketing role. He helps to unpack the new fundamentals and current trends to pay attention to when building brands as the world makes its way out of the pandemic.

Episode 13 with Bronwen Auret – Africa Reopens for Business

Jul 14 2021 37 mins

In this episode, the conversation is with Bronwen Auret, Brand and Marketing General Manager for South Africa Tourism. Bronwen shares the unexpected yet progressive decisions that South African Tourism had to make during the pandemic, as well as the importance of collaborations and partnerships. Bronwen also highlights how the pandemic has changed the ways we share experiences

Episode 12 with Nonye Omotola – Building Back Better

Jun 10 2021 46 mins

In this episode, Nonye Omotola, Programmes Communication Country Lead at Mastercard Foundation, talks about work-life balance and adjustments during the lockdown. The conversation looks at possible steps to rebuild and forge stronger partnerships around Africa post-lockdown.

Episode 11 with Karabo Songo – Key Trends Pointing Towards Progress in Africa

May 27 2021 48 mins

Kicking off our second season, Karabo Songo, Group Chief Executive Officer, Brave Group joins Tosin Lanipekun in a conversation that covers the insights and challenges shaping the marketing industry in South Africa and around the continent. Karabo talks about signs that point to progress within Africa’s marketing industry.

Episode 10 with Paul Jackson

Dec 08 2020 29 mins

Creativity is Still King, but its Delivery Must Change In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regionalagency and shares practical examples of creative ingenuity seen at the height of the lockdown. He speaks about the continued importance of c

Episode 9 with Torgbor Mensah

Nov 10 2020 28 mins

The State of Advertising in Africa In this episode, we speak with Torgbor Mensah, the Chief Executive Officer at DDP OutdoorLtd. He is regarded as one of the pioneers of the Advertising Industry in Ghana and in thisconversation, he walks us through his journey into advertising and shares some insight into the industry in Ghana. Mr. Mensah also speaks on nation branding and t