Masters of SaaS

Jul 10 2023 9

Masters of SaaS Podcast artwork

Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all that’s in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.

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Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow

Jul 10 2023 62 mins

In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover:Shane’s bigges

The Art of CRO Experimentation for SaaS - Andres Glusman @ Do What Works

Jun 26 2023 57 mins

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rate

How to Raise Millions in SaaS With Storytelling - Andy Raskin @ Strategic Narrative

Jun 12 2023 57 mins

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He&a

Crafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study Buddy

May 25 2023 54 mins

In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences.Whether he's working with F

The Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ Copyhackers

May 15 2023 69 mins

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that

The Guide to Bootstrapped SaaS Growth - Peep Laja @ Wynter

Jul 19 2021 45 mins

For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. Peep is the founder of three successful companies - CXL, Speero and, more recently, Wynter, a product marketing research platform. Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. We discuss,- How to

The 2021 Guide to SaaS Positioning - April Dunford

Jun 25 2021 55 mins

In this episode we discuss with marketing positioning legend April Dunford.Positioning is foundational to everything we do in sales & marketing.But what exactly is positioning? It’s a widely misunderstood topic April says...“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about” If you’re

The Most Sued Podcaster in SaaS - Nathan Latka

Jun 08 2021 44 mins

In this episode, we sit down with best-selling author, podcast host and SaaS legend Nathan Latka. Why is Nathan the most sued podcaster in SaaS? And why the hell does he lean into it?In his own words:"Your CAC to get a hater is cheaper than your CAC to get a lover'.Or... 'It’s cheaper to get more people hating me, but most people aren’t tough enough to deal with

How a Bug Skyrocketed Conversions & Led to 3Million ARR - Cris Villar @Landbot

May 25 2021 56 mins

For this episode, we sit down with Cris Villar. Cris is the Co-Founder and VP of Customer Success at Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates. I was amazed to learn that Landbot was born out of a product bug... ... A bug that skyrocketed conversions from 5% to 27%! It’s easy to look at successful

The 2021 Guide To Conversion Focused SaaS Copywriting - Annie Maguire

Apr 13 2021 46 mins

In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting.Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost.In my o