The AMP Moment

Sep 15 2022

The AMP Moment Podcast artwork

Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.

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Discussion with NAD on the FTC's Proposed Endorsement Guide Revisions

Sep 15 2022 28 mins

Laura Brett, Vice President of BBB National Programs’ National Advertising Division (NAD), recently spoke with Jason and Amanda to discuss recent trends at the NAD, along with her reactions to the Federal Trade Commission’s proposed updates to the Endorsement Guides that set rules of the road for influencer marketing and the use of consumer reviews in advertising. Comments on t

FTC Enforcement Hot Topics – Episode 9

Mar 31 2022 16 mins

Jason Howell and Amanda Beane talk with Janis Kestenbaum, partner at Perkins Coie and former Federal Trade Commission (FTC) attorney, about the makeup and direction of the FTC as it relates to advertising and marketing law. They focus on how the aggressive tendencies of the current commission will affect marketing and advertising-related enforcement trends.

Gender-based Pricing - Episode 8

Dec 14 2021 25 mins

Jason Howell and Amanda Beane team up with Mark Richardson from Target Corporation to discuss the New York state Pink Tax law and its application to retailers and brands. Jason, Amanda, and Mark also discuss best practices for in-house counsel, including navigating working from home during the pandemic.

Advertising Disputes—An Alternative to Litigation - Episode 7

Nov 16 2021 26 mins

For 50 years, the National Advertising Division (NAD) has been at the forefront of monitoring national advertising, enforcing high standards of truth and accuracy, and resolving advertising disputes (typically between competitors) to build consumer trust and support fair and truthful marketing. In this episode, Jason Howell and Amanda Beane talk with Vice President of the National

Loyalty and Rewards Programs - Episode 6

Jun 09 2021 14 mins

Jason Howell and Amanda Beane team up with Miriam Farhi, co-chair of Perkins Coie’s Privacy & Security practice, to discuss common legal issues and pitfalls associated with loyalty and rewards programs, including in the areas of marketing, privacy, and litigation.

Subscriptions and Recurring Billing: What You Need to Know - Episode 5

Apr 13 2021 9 mins

New York’s new automatic renewal law is just one of many state laws affecting recurring billing and subscriptions. In this episode, Jason Howell and Amanda Beane discuss compliance tips and litigation risks for businesses.

Practice in a Pandemic: In-house Counsel Work and Life Tips - Episode 4

Feb 09 2021 22 mins

Jason Howell and Amanda Beane and guest Lindsey Buckner from 7-Eleven discuss common challenges for in-house legal, including how to seamlessly integrate with in-house marketing teams and how to create work-life boundaries while working from home during the pandemic.

The AMP Moment: Price, Sale, and Discount Advertising - Episode 3

Nov 08 2020 9 mins

Jason Howell and Amanda Beane discuss the basics of “was/now” pricing, discounts off of list and MSRP prices, and free offers.

Green Advertising and Sustainability - Episode 2

Sep 11 2020 10 mins

Jason Howell and Amanda Beane discuss green advertising, marketing, and sustainability issues, and how to navigate related pitfalls.

COVID-19 and Advertising and Marketing Law - Episode 1

Jul 15 2020 10 mins

Jason Howell and Amanda Beane discuss practicing law in the current climate and share hot marketing and litigation topics and observations during COVID-19, including health claims, cause marketing, and consumer contracts.