Higher Ed Conversations

In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how direct mail utilizes detailed demogra

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically

Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights the importance of community coll

As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an extensive résumé of various marke

It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to be relevant. Joined by Megan Elliso

Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career path to her role on the Tustin City Council, Letitia delves into the intricacies of being a mother while excelling in the professional realm. She

In this month's episode, we sit down for a fascinating conversation with Jeff Bunch, a seasoned professional with a diverse background in journalism, marketing, and higher education. From being a storyteller at a young age to his pivotal role in managing the digital presence of Gonzaga University's basketball team, his journey and insights on integrating storytelling into marketing

What's the best way to find a vendor vetted by other higher education organizations? Jeff Dillon, a former higher education professional turned entrepreneur, joins us on Higher Education Conversations to help answer that question. Jeff shares his journey from working in higher ed for over two decades to founding EdTech Connect, a crowd-sourced technology database designed to help c

"Be a resource, not just a request, and then build a relationship." says our guest, Mark Bayer, on connecting with elected officials and press members. Mark is an international keynote speaker, consultant, former Chief of Staff, and podcast host. His podcast, "When Science Speaks," aims to help scientists, engineers, and executives communicate their complex ideas effectively. In th

In this episode, I sit down with Brian Piper, a digital and content marketing expert who shares his transformative journey and explains how to leverage content marketing effectively. Brian emphasizes that content marketing is a strategy to cultivate lasting relationships with your audience rather than a quick sales pitch. We dive into the pivotal role of social media, with Brian ur