The Standing Out Podcast!

May 11 2021 18 ep. 42 mins 2

The Standing Out Podcast! artwork

Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...

Business Education

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How To Win Clients & Customers More Easily - Part 2

May 11 2021 33 mins

In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from.I'm talking about the scary 'S-Word'! All is revealed....And we also talk a bit about mindset.Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field.If you want to know more about Janet a

How To Win Clients & Customers More Easily - Part 1

May 04 2021 30 mins

This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics. Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen.Business success and always doing things right first timeThe risks and challenges

You Can't Afford To Be Part Of This Record-Breaker'

Apr 20 2021 58 mins

What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access?With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity of all kinds. My expert guest, Daniel Bryk, shares advice, tips and anecdotes – in user-friendly language - across a wide range of computer security r

‘Excuse me – do you mind if we have a word…?’

Mar 23 2021 30 mins

"Handle them carefully, for words have more power than atom bombs."This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcastWords are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them!More important is what we, business people and professionals of all kinds, do wi

‘If Your World Dramatically Changed How Would You Respond?’

Mar 09 2021 51 mins

In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life.Part of our conversation is how he worked through it to come out the other side, but more than that.Arwyn shares some helpful advice from his own experience and practical things you can do to cope with the problems we all have to confr

‘How I Picked Myself Up After Falling Down On The Job’

Feb 23 2021 43 mins

In this episode, we look at a different kind of working life. For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. But what if you started feeling things, worryingly, weren’t right physically? You begin to experience unnatural fatigue; your balance is shaky; there are falls…My guest in this episo

Discovering The Secrets Of Attracting Attention On LinkedIn

Feb 09 2021 61 mins

The business-focused social networking platform LinkedIn currently had some 760 million users world-wide, of whom around 260 million are active monthly. Of these monthly active members about 40% log in daily.If you’re one of the 40% you may be among the many who are not getting much in the way of results or contribution to your business. Your posts may be getting limited views, f

‘How To Solve Your Debt Problems Without Stress Or Worry’

Jan 26 2021 52 mins

Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human cost of stress and anxiety and the potentially devastating consequences of actually tipping over the edge.Top accountancy firm Ernst & Y

Finding Business Success In 2021

Jan 12 2021 56 mins

We're back - and into the start of a year possibly unlike any that most of us in business or employment have seen before. We're still in the middle of the Covid pandemic and, here in the UK and other parts of the world, beset by government restrictions and regulations that have caused and continue to cause massive damage to the economy. And for the UK there's also been Brexit. Busi

How To Listen For Success

Dec 01 2020 24 mins

Success in business (and life generally) is as much about how we get on with people as it is about the thing that we do or sell. Building relationships with our customers and clients – and our colleagues, staff and suppliers for that matter – is what can make all the difference – people like to do business with people they know, like and trust.In order to do that, we have to