BrandBox

Episode 46 - You’re Not Crazy Everything seems to be up in the air at this point… Show Notes Everything seems to be up in the air at this point… Fast Company article on viral brand campaigns Voss on the conduct of life Stuart Brand's Pace Layer model Neil Postman "Amusing Ourselves To Death" Venkatesh Rao article: "Charnel Vision" Marc Andreessen article: "The Techno-Opti

Episode 45 - That New Book Smell Show Notes We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere. Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands The Ship of Theseus Howard Bloom - recruitment strategy Aristotle on Storytelling Toyota Land Cruisers used as military ve

Episode 44 - Persona Non Grata Show Notes Looking at the face that launched a thousand memes. The “Goldwater Rule” Donald Trump Mug Shot “Lipstick Traces” by Greil Marcus Greek idea of "persona" Charles Darwin's "The Expression of Emotions in Man and Animals" Famous mugshots Paul Ekman's Facial Action Coding System Affectiva Duchenne's work Franz Xavier Messerschmidt

Ep. 43 - Post-Office Even Zoom Is Making People Return to the Office. Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is ‘reminding’ them it’s required. White House calls on agencies to 'aggressively' reduce telework this fall. Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia. Hundreds of S

Episode 42 - Brandmines Show Notes Social commentary is getting even more dangerous for brands. BrandBox Episode 41 - This Bud's For You, But Not For You! Two Bud Light Executives Given Leave of Absence Christian Beverage Crosses Coffee "Waves" The Pepsi Challenge Blackrock ESG Support Controversy DeSantis Anti-ESG Legislation Byung-Chul Han - Wikipedia Byung-Chul Han "The Di

Episode 41 - It’s Not TV Show Notes HBO Max’s restructuring touches a nerve. HBO Max/Discovery Become "Max" HBO - "Home Box Office" History Gemeinschaftsgefühl - "fellow feeling" Openness To Experience - Big Five Packard Automobiles Send your ideas to [email protected] Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and cons

Episode 40 - This Bud’s For You…But Not For You! Show Notes The culture wars take a beer break. Susan Sontag: "Against Interpretation" Dylan Mulvaney Instagram Video Kid Rock Instagram Video Supreme Court "Citizens United" Decision Larry Fink 2022 BlackRock Shareholder Letter Bud Light VP Marketing Video Ego-dystonic and syntonic values, beliefs, behaviors Clayton Christ

Episode 39 - Tool Time! Show Notes We shape tools, then tools shape us. Adobe drops Pantone 2:35 "First we build the tools, then the tools build us." 6:43 Jacques Attali, "Noise" 11:57 Dave Trott 20:22 Stuart Semple Black 2.0 23:12 Variable Ratio Positive Reinforcement 25:40 Henri Cartier-Bresson 28:32 The Blue Marble 35:23 New Yorker Cartoon 38:11 Steven Pinker - "The Bette

Episode 38 - Cleverness Show Notes Don’t we all want to be clever? Sianne Ngai - Our Aesthetic Categories David Shing Mark's Instagram Feed Chögyam Trungpa - Cutting Through Spiritual Materialism Cleverness as social currency Rudi Petry: "brands as doulas" Clever never struggles Geometric and algebraic understanding. Plato: "Let no one ignorant of geometry enter" Apollonian an

Episode 37 - Rage In The Machine Show Notes Why are we all so f*****g angry? "The Year We Lost It" NY Times "The Slap" Punctuated Equilibrium Basic Emotion Theory Five Factor Personality Model "The Blue Marble" Photo "Burning Boy: The Life and Work of Stephen Crane" Eschatology Trump NFTs LIFEMORTS rage triggers St. Sebastian Alfred Adler Social Interest "The Immaculate Rece