The Branding Lab

Aug 15 2021 4

The Branding Lab Podcast artwork

What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.

Tune in as we explore what it takes to build a truly strategic, heartfelt brand.

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14. Nailing Your Brand's Visual Style Online with Ben Rifken

Aug 15 2021 48 mins

You’ve established your brand foundations, and now what? How do you transfer all that into the online space?  In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to creat

How My Business BLEW UP in Two Months | Behind the Brand

Aug 01 2021 19 mins

Guess what, my business blew up in just two months of launching and I made over 6 figures with my launch. Actually, that's a lie, and it's a lie that is being fed to many entrepreneurs out there. The old narrative is that starting a business is hard. In fact, it takes at least 3 years for you to become profitable. But that has been replaced with a new narrative. A narrative that sa

13. Using Design Thinking in Branding with Juliana Reveiz

Jul 11 2021 52 mins

What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and real-world experiments?In this episode, Juliana and I talk about the power of using design thinking in branding, specifically addressing each of the five stages of Design Thinking, which

12. Developing Customer Personas with Shanna Dennis

May 01 2021 71 mins

Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? In this episode, Shanna and I talk not only talk about the difference between a commodity and a brand, and why you should strive to be the latter, but we also delve into the importance of creating and developing customer persona(s)

How to Prepare For A Crazy Successful Brand Photoshoot | Behind the Brand

Apr 28 2021 47 mins

Deciding to invest in a brand photoshoot for your small business can be scary and in reality, it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before the actual photographs are taken.In this episode of Behind the Brand, we are doing things a little bit differently. This time we are chatting with Lucie Kirchnerová, a photographer and

11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter

Apr 04 2021 54 mins

Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offerings, instead, they’ve developed an emotional connection with their customers. But how do you create that connection?In this episode,

10: Bootstrapping Your Business to Success with Kristi Soomer

Mar 28 2021 43 mins

Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion project. So how can you bootstrap your business to success?In 2012, Kristi sold her car and invested that money into her new business venture, Encircled - an ethical and sustainable fashion

Brand Strategy 101: A Beginners Guide | Behind the Brand

Mar 22 2021 29 mins

As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate it. But how do you create a brand strategy? In this episode of Behind the Brand, we talk about the essential elements of a brand strateg

09: Brand DIY: How to Build a Powerful Brand with Marc Stoiber

Mar 15 2021 36 mins

The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential

08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant

Mar 07 2021 45 mins

If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the impression that you give people. If you don't have a brand, people can't connect with you, they can't trust you and they probably won't buy from you. In this episode, Laura and I talk