B2B Weekly

Aug 11 2021 3

B2B Weekly Podcast artwork

Every Wednesday Marti Sanchez and Nemanja Zivkovic are hosting a weekly Q&A where they talk all B2B things: sales, demand gen, social media, personal branding, etc., Focus is on real examples, case studies and participants have a chance to turn on the camera, jump in the session live, ask questions, or share their perspective on the topic. If you're an executive, marketer, or salesperson, this is for you. Direct link to Zoom: https://us02web.zoom.us/j/9131286170?pwd=K2RFbUFXbkdFNDk3OTNtYkdBNlhmQT09 The event is happening each Wednesday at 6 pm CET.

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B2B Weekly: How to involve your team into companies core values

Aug 11 2021 46 mins

This week, Marti and Nemanja talked about ways of involving team into companies core values, as well as about problems they're facing working with fast-growing tech companies

Storytelling in B2B: guest Trent Anderson

Apr 19 2021 53 mins

In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at https://prewrite.com/ to talk about the importance of storytelling in B2B. Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can d

Employee branding and relationships in B2B

Mar 24 2021 48 mins

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. How to involve employees in B2B company branding Why should companies invest in B2B LinkedIn branding Creating content for LinkedIn as a way to differentiate Help your employees build their brand The importance of a growth mindset How many people take to make LinkedIn hub? Funky Marketing Accelerator Ho

The importance of empathy in b2b Marketing and Sales

Mar 18 2021 44 mins

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. Knowing the Clients’ problems is important What should salespeople in b2b do more? Blurring lines between b2b marketing and sales (Marti) How can marketing contribute to sales? How can Marketers be more revenue-oriented? How to explain Lead Generation to SEO? Using KPI that generates revenue is

B2B MARKETING CHAOS - How to handle pricing, competition, and setting things with clients

Mar 09 2021 40 mins

In this episode of B2B Weekly, Marti and Nemanja talked about the importance of having a pricing section on your website. Moved to discuss marketing for custom products and services, as well as innovation and competitive approach in B2B. They explained what B2B companies can do to make their clients happy in terms of strategy.

Strategic Narrative in B2B

Feb 16 2021 52 mins

This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative. Twitter vs. LinkedIn for B2B Marketing B2B Content Strategy Niche Companies Strategy: Diversify Big Companies Marketing: Tell Your Story Importance of Strategic Narrative and Values The Importance of Core Values for Remote Teams New Strategic Narrative in B2B Challenges of

Challenges European B2B companies face in developing business

Jan 01 2021 23 mins

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics. For more information about what Nemanja does, check https://funkymarketing.net/. For more information about what Marti does, check https://influencepodium.com/. To join us live use this link https://zmurl.com/B2BWEEKLY

Hire, charge and work like the company you wanna be

Jan 01 2021 34 mins

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics. For more information about what Nemanja does, check https://funkymarketing.net/. For more information about what Marti does, check https://influencepodium.com/. To join us live use this link https://zmurl.com/B2BWEEKLY

2020 overview - 2021 predictions: Nick Bennet, Zineb Layachi, Juliana Jackson and Ivan Dimitrijevic

Jan 01 2021 71 mins

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics. This time, their guests were Nick Bennet, Zineb Layachi, Juliana Jackson, and Ivan Dimitrijevic. For more information about what Nemanja does, check https://funkymarketing.net/. For more information about what Marti does, check https://influencepodium.com/. &nb

Trusting your gut vs. trusting data

Nov 23 2020 59 mins

Welcome to the EP2 of the B2B Weekly second season! We talked about a bunch of things, as always. When should you trust your gut vs data? How do I never run out of content ideas? What you should expect when starting with content marketing? How can you integrate not-cold email into your marketing mix? Should you grow at all costs? Useful links: https://funkym