Strategy Sessions

James Hayhurst is former MD of Leagas Delaney, Global Brand Equity Director for OMO/Persil at Unilever and the Founder of the Magic Sauce Course. In this episode we discuss: What makes great creative Why the agency / client relationship break down The importance of talking to your customers The Parents Promise LondonSEOXL ⁠ - use code Andi20 to get 20% off a ticket How Brands

Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating. Recommendations Andi writing for JP Castlin’s Strategy in Praxis blog about storytelling

Catherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine. In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series. Catherine McKernan Cat

Emma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast. In this episode we discuss: Working for a B Corp How marketing and sales can work better together Building a career Fighting back from life threatening adversity Recommendations Waking the Tiger: Healing Trauma: The Innat

Take The Heat, is out now. It’s a series of essays about food, feminism and fury. In this episode we discuss: Promoting a book The story behind If You Can’t Take The Heat Dealing with internet trolls Creativity Geraldine's Links If You Can't Take the Heat: Tales of Food, Feminism, and Fury The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Bata

Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking. In this episode we discuss: The secret to successful public speaking Using stories to build your organisation Succeeding through adversity Being part of StoryBrand Understanding the challenges women

Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data. Top 3 things in this episode: Moving from delivery to strategy for clients Staying nimble in the face of changes by Google and Meta Lessons on pricing from the luxury sector Duane Brown Duane has been called an international man of mystery and di

In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on • Insights being the rocket fuel of marketing • Why diversity matters • How to plan a marketing career (spoiler alert: it’s hard) Links Daryl’s episode Dove Real Women campaign Andi Jarvis If you have any questions or want to ta

Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies. In this episode we discuss: Diversifying marketing’s talent pool THAT Dove campaign The Brand Book The other books Daryl didn’t write Being a NED Marketing at Vodafone Dar

In this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson! • Tesla’s price cut – who was right? • The power of storytelling • Changing ourselves to change the world? Links Storytelling on Strategy in Praxis with JP Castlin Mark Ritson on Tesla Mark Ritson on the Strategy Sessions David Mannheim on the Strategy