Pitchin' and Sippin' with Lexie Smith

Apr 11 2024 10
Pitchin' and Sippin' with Lexie Smith Podcast artwork

From behind-the-scenes interviews with the media to a look at inspiring brands and entrepreneurs that are rocking the world of PR, the Pitchin’ and Sippin’ Podcast talks tips, while taking sips, and openly discussing what makes those in the world of PR tick. Come pour it out beyond THEPRBAR inc. with Founder Lexie Smith from nine to wine to learn what really goes into landing press and achieving true influence, impact, and organic revenue with PR.

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Updates and Announcements for Season 7 (+ Call for Pitches!)

Apr 11 2024 2 mins  
Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer!Submit pitches online at theprbarinc.com/podcastsEmail topic requests to [email protected] up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/Don't forget to hit subscribe wherever you watch and listen so you don't miss the first episode of Season 7!

8 Core Takeaways from Conversations with Journalistic Royalty

Apr 04 2024 13 mins  
This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the

How to Save Journalism with HuffPost Editor-in-Chief Danielle Belton

Mar 28 2024 41 mins  
Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of the first mainstream, digita

Writing and Landing Features with Maria Streshinsky, Executive Editor of Features at WIRED

Mar 21 2024 41 mins  
Maria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a story that Streshinsky edited. St

Wine Journalism & Niche Reporting with Freelance Writer Shana Clarke

Mar 15 2024 31 mins  
Shana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network. She holds

I Rebranded My Agency, Here's Why! Introducing GROWTH MODE PR & Communications Agency

Mar 07 2024 15 mins  
This week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going to offer and more!Here’

2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck Rack

Feb 29 2024 36 mins  
Linda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New York Times, where she spent 10

Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co

Feb 22 2024 38 mins  
As an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior to founding Victoire &

Minisode: Mastering the Art of Crafting Timely Media Pitches

Feb 15 2024 10 mins  
This week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down

How to Strategically Nail Your Instagram Growth & Paid Influencer Partnerships with Content Creator & NYC Lifestyle Expert Viveca Chow

Feb 08 2024 33 mins  
Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung acr