42courses Podcast

The marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention then take a listen to this episode. Visit Matt's company: https://storythings.com Visit our compa

Alice Sherwood, author of Authenticity, discusses the concept of authenticity and its relevance in today's world. Alice explores the impact of technology, such as AI, on misinformation and the changing dynamics of authenticity in advertising, marketing, and art. To view Alice's book, go to: https://amzn.to/3vUeRoy To view all our courses, go to https://42courses.com --- S

In this episode, we chat to the marvellous Bonnie Wan. In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The Life Brief". Bonnie also talks about her role as the head of strategy at Goodby, Silverstein & Partners, as well as leadership advice and much more. You can find out more, get the book or even book Bonnie for a workshop

In this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours. Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University. Paul chats to us about his numerous studies into how humans are able to co-operate effectively

In this episode, we chat to the incredible digital designer, creative director and influential feminist, Laura Jordan Bambach. Grey London's ex-President and Chief Creative Officer, Laura believes that creativity has the power to change the world for the better. Here she chats to us about the cross over between creativity and geekiness, her tips for young creatives, the power

We chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas. Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography. In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired, and how to tap into your

This week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief. Learn more about Ian and order his book at: https://ianrobertson.org/ Learn more about us at https://42courses.com --- Send in a voice message: https://podcasters.spotify.co

Professor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational. Learn more about Dan and order his book at: https://da

In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachez