The Revenue Growth Architects

May 06 2024 7
The Revenue Growth Architects Podcast artwork

Welcome to the ultimate podcast series for marketing and revenue leaders architecting revenue growth for SaaS companies. Each episode dives into our unfiltered thoughts and actionable advice on a critical area of Revenue Growth Architecture, Marketing/Revenue Operations, Marketing/Sales Tech, or Revenue Analytics. Whether you're C-Suite or just starting, keep up to date with what we are learning and implementing across dozens of well-known growth-stage SaaS companies.

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209 - Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast

May 06 2024 57 mins  
Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards �

208 - Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker

Apr 22 2024 59 mins  
Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics.The discussion provides a nuanced exploration in

207 - Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast

Apr 08 2024 46 mins  
Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has used consulting over 100 high grow

Update on The Revenue Growth Architects

Apr 01 2024 2 mins  
What do you do after recording more than 200 episodes of a podcast?Take a break!In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel.It’s been a pleasure to deliver valuable insights and actions on go-to-market operations and strategy

206 - Using Account Tiers for an Effective ABM Strategy

Mar 25 2024 16 mins  
You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in.In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sal

205 - Our Top 3 Tips for Creating RevOps Documentation

Mar 18 2024 17 mins  
Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether.In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it!We’ll discuss why documentation and project management are different, why your docume

204 - How to Avoid 3 Common Lead Scoring Mistakes

Mar 11 2024 12 mins  
Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way.In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what you can do to avoid them.For star

203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution

Mar 04 2024 15 mins  
How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight.In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics

202 - How to Build a Valuable RevOps Roadmap

Feb 26 2024 10 mins  
If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing.In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be val

201 - Does Marketing Ops Have a Career Ceiling?

Feb 19 2024 32 mins  
If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the cards if you stick to marketing o