The Martechno Beat: Decoding Martech!

Aug 13 2023
The Martechno Beat: Decoding Martech! Podcast artwork

Your bi-weekly fix on cutting-edge advancements in the world of marketing technology! Bust myths. Reinforce fundamentals. Blueprint best practices! Learn from leading marketers, product managers, and martech influencers across industries and regions; as they share actionable insights on digital transformation, user engagement, user retention, personalization, CX, and AI in marketing. For more such awesome content, check out: https://netcorecloud.com/

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#EP85 Data Driven Marketing and Communication

Aug 13 2023 31 mins  
In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data T

Unlocking the Future of Customer Engagement in Edtech

Jul 11 2023 28 mins  
In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition. Diep emphasizes the importance of automation and personalization for customer engagem

AI in Marketing

Apr 17 2023 29 mins  
In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers. We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion. IGP is an

How to Ace your Marketing Game with a Digital-First Mindset.

Mar 23 2023 33 mins  
Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation. To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.

How to improve brand perception and build a memorable user experience

Mar 21 2023 26 mins  
In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu. Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015. Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers wi

Relevance of data in the Fintech space

Mar 21 2023 27 mins  
In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with Mr. Oluwatayo Alofun, Digital at Interswitch Group. Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between i

Uncovering the rise and success of Mayani during the pandemic

May 31 2022 26 mins  
In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry. Here�

Product Led Growth lessons from Indonesia’s leading FinTech brand, Flip.id

Feb 17 2022 45 mins  
In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value. Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to

Unlocking the Secrets to True Customer Loyalty with Middle East’s retail leader – Apparel group

Feb 17 2022 31 mins  
In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty. Sanjeev Nichani is a seasoned CRM and lo

Transforming eCommerce landscape in the post-pandemic era in Europe

Feb 10 2022 32 mins  
In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet. Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyal