SEO Rant Podcast

May 16 2024 33
SEO Rant Podcast artwork

The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!

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Women in Tech: Where We're at in 2024 [Episode #116]

May 16 2024 26 mins  
Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!

Top Content Myths SEOs Should Be Aware of [Episode #115]

May 09 2024 28 mins  
What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths: * Why every piece of content does not need to drive conversions * Content marketing is not the same thing as content strategy * Why a good content strategy is not "set it and forget it" Tune in as

The Mindset to Grow Your SEO Career [Episode #114]

May 01 2024 25 mins  
How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook: * How the nature of SEO and digital marketing forces you to adapt or fall flat * Why creating knowledge schemes is an SEO's best friend when advancing a career Listen in as Crystal and Mordy Oberstein share their experiences advancing their own S

How SEO Agencies Can Create Client Satisfaction [Episode #113]

Apr 18 2024 23 mins  
How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction: * How to drive client communications that help drive organic success * How to tackle client expectations that change over time * How to best educate your clients about new SEO and content trends Tune in as Nitin and Mordy Oberstein share how SEO age

Building A Marketing Plan That Stands The Test of Time [Episode #112]

Apr 10 2024 29 mins  
Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook: Why pushing conversions too hard can have negative brand, and even SEO, consequences The impact of brand marketing on your performance marketing Why you need to value positive sentiment during the conversion & pur

Is E-E-A-T A Ranking Factor? [Episode #111]

Apr 06 2024 33 mins  
Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about: Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation? Does it even matter if E-E-A-T is a ranking factor? Author bylines, should SEOs even care? Listen in as Erika and Mordy Oberstein dive into E-E-A-T a

How to Make SEO Accessible [Episode #110]

Mar 28 2024 27 mins  
Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO. * The possibilities SEO creates for businesses and why they need to understand SEO * How to democratize SEO for broader audiences * Why democratizing SEO leads to a m

Why SEOs Need to Know Marketing [Episode #109]

Mar 21 2024 24 mins  
How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the mark * Why not thinking like a marketer makes SEOs miss their target audiences Tune in as Ray Martinez and Mordy Oberstein discuss why SEOs need

How Not To Market Your SaaS Product [Episode #108]

Mar 14 2024 30 mins  
SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS companies to ignore brand identity * Why when marketing a SaaS product you should not default to PPC Listen into the SEO Rant Podcast as Ryan Jone

SEO Testing: How to Do It & Sell It to Clients [Episode #107]

Mar 06 2024 27 mins  
Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like * How to sell a client on SEO Testing * Why SEO intuition should be embraced In SEO the little things can matter in big ways. That's why experimenting and testing is part of the game. Even small changes