Navigating Business

Jun 22 2022 35 ep. 22 mins
Navigating Business Podcast artwork

Navigating Business jumps into the complicated but limitless world of business ownership We interview stakeholders from a variety of industries, backgrounds and positions learning what's worked, what hasn't, and what insights they can share on how you can better navigate your own business.

  Business
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Navigating Virtual Hiring & Remote Culture Building with Nicole Fallon-Peek

Jun 22 2022 35 mins  
Nicole Fallon-Peek joins the Navigating Business Podcast to discuss how she has built a fully remote team and a strong culture with her agency, Lightning Media Partners. She also discuss if a fully remote agency is sustainable, why it's beneficial for their team, and how hiring virtually can actually be a benefit to the team & company. Learn more about Nicole at: https://ww

Navigating Agency Growth & Company Culture with Tellef Lundevall

May 19 2022 21 mins  
Tellef Lundevall, CEO of Accelerated Digital Media joins the podcast for the second time to talk all things growth, culture, and retention. Tellef talks about the explosive growth his agency has experienced and how he's created a culture of growth and retention amidst the roster increases. We also touch on internal marketing for agencies, the "flywheel of business" and much more.

Navigating LinkedIn for Marketing Agencies with Mindi Rosser

Apr 01 2022 24 mins  
Navigating Business, a podcast specifically for marketing agency owners returns, with our first guest, Mindi Rosser joining us to talk everything LinkedIn and what agency owners need to know to succeed. Don't miss the "Mango Effect", her proven way to cultivate non-spammy, meaningful relationships on LinkedIn, her what-to do's (and not do!) and her current LinkedIn Soapbox. Follow

Navigating Brand Messaging, Sales Funnels, & Powerful Websites With the Owner of Brand Your Practice Brent Stutzman

Dec 16 2021 24 mins  
Brent joins us to illustrate the importance of simplicity, clarity, and social proof when branding and marketing your business while educating listeners on how to avoid cluttered and confusing website designs that result in lower conversion, diminished brand reputation, and loss of sales. Brent is an expert in helping counseling & mental health practices grow. If you're looking

Navigating Online Marketing, SEO vs PPC and the Journey of Entrepreneurship With the Founder & CEO of Zen Anchor Gary Spagnoli

Aug 26 2021 21 mins  
Gary Spagnoli joins us to act as an enlightened guide through the worlds of online marketing, lead generation, and SEO vs PPC all while explaining which marketing approaches may be best for your small or growing business. Learn more about Gary at https://zenanchor.com/ or https://www.linkedin.com/company/zen-anchor

Navigating The World Of Writing, Publishing, and Online Marketing With The Founder of Black Chateau Enterprises Desiree Duffy

Jul 20 2021 21 mins  
Desiree joins us to spell out how authorship and creative writing can boost your business's presence in the online marketing space through the use of tools like demographically targeted listicles and unique native advertising campaigns. Learn more about Desiree at https://www.blackchateauenterprises.com/ or https://www.linkedin.com/in/desireeduffy/

Navigating Transmedia, Advertising, and Creative Marketing Content With The CEO of Clovispoint Frank Konrath

Jul 15 2021 23 mins  
Frank joins us to illustrate how unique, transmedia content and creative, worldbuilding-based marketing helps to capture key demographics while creating a brand identity that encourages long term customer engagement alongside word of mouth virality. Learn more about Frank at https://clovispointcm.com/ or https://www.linkedin.com/in/franklkonrath/ and his "In Conversation" podcast a

Navigating Authentic Social Media Strategies, Small Business, and Entrepreneurship With the Founder of Marathon Marketing & Branding Sydney Chakalos

Jul 08 2021 24 mins  
Sydney joins us to discuss how business owners embraced the power of social media and authentic video content during a challenging 2020 and how growing up in a family of entrepreneurs gave her a passion for partnering with small businesses. Learn more about Sydney & Marathon Marketing & Branding at: https://marathonmarketingbranding.com/ or https://www.facebook.com/Marathon

Navigating SEO, Digital Marketing, and Meeting Clients Unique Needs With The President Of Rocket Pilots Digital Marketing Brian Hanson

Jun 23 2021 23 mins  
Brian Hansen joins us to demystify the art of high quality SEO and smart PPC by prioritizing both your clients long term and short term needs while engaging in transparency and best practices that reflect both your core values and the values of your business. Learn more about Brian at https://rocketpilots.com/ or https://www.linkedin.com/in/brianghansen/

Navigating Editorial Content Creation, Digital Publishing, and Entrepreneurship With The CEO and Co-Founder Of Lighting Media Partners Nicole Fallon-Peek

Jun 16 2021 16 mins  
Nicole joins us to discuss how developing an integrated, core content strategy for your business is a vital step towards leveraging your brand’s voice in the vast world of digital marketing and social media, and how starting a business with her husband laid the groundwork for clear communication, delegation, and teamwork at Lighting Media Partners. Learn more about Nicole at htt