Uncooked

Dec 09 2024 56 ep. 29 mins 65
Uncooked Podcast artwork

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

  Business  Society & Culture  Education
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From Vehicle Vault to Social Club: The Autostrada Story

Dec 09 2024 41 mins  
In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be app

Gilly’s Organics: Clean Skincare That Took an Organic Path to Success

Oct 09 2024 41 mins  
In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on mark

VK Energy Bar: Raising Standards for Good Energy

Mar 27 2024 41 mins  
This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK

Obsess: The Virtual Storefront Built by Human Curiosity

Feb 19 2024 28 mins  
In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in vir

Podium Nutrition: How to Create a Brand Formula CrossFitters Trust

Oct 09 2023 43 mins  
This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insi

Wedge Brands: How to Win @E-Commerce + Not Lose Your Soul

Jul 10 2023 43 mins  
Today’s unfiltered truth comes from my guest, Ian Stewart, the CMO of Wedge Brands. Wedge Brands is a Private Equity firm run by surfers, who manages a portfolio of outdoor brands that includes Xcel Wetsuits. Wedge Brands has a unique model, focusing on providing back-office support to share across the brand portfolio, so owners can focus on growth, not logistics. This episode i

Kenneth Cole: A Masterclass in How to Evolve an Iconic Brand

Apr 17 2023 46 mins  
We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporti

Grove Bags: Cannabis Storage Finally Gets an Upgrade

Mar 20 2023 36 mins  
High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms

St. Elmo Steak House: Using Insights to Bottle an Iconic Experience

Dec 19 2022 37 mins  
How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they’re just giving people what they want. This week my guest is St. Elmo’s VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo’s Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity

The James Brand (P.2): What We Carry Every Day Tells a Story

Oct 24 2022 30 mins  
In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate v