B2B Marketers on a Mission

May 15 2024

B2B Marketers on a Mission Podcast artwork

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

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Ep. 141: How B2B Companies Can Leverage SMEs for Strategic Differentiation

May 15 2024 52 mins

Many B2B companies talk about trying to have some kind of strategic differentiation, yet they resort to creating content that is generic and not insightful. How can they turn this around and provide a perspective that’s truly differentiated and helps to build them as an authority in their space? The answer lies in how content marketers can leverage the company’s subject matter

Ep. 140: How B2B Marketers Can Build Greater Trust

May 01 2024 41 mins

In many B2B organizations, the C-suite inherently distrusts the marketing department. There is this ideological disconnect between marketing, the C-suite, and the rest of the organization. One side is thought and process-driven and then there’s marketing which requires unconventional thinking, experimentation, and a deep understanding of human behavior. How can B2B marketers brid

Ep. 139: How to Develop the Right Personas for Better B2B Content

Apr 17 2024 34 mins

Many B2B companies need help with developing content that resonates with their audience. They tend to focus more on features rather than moments in the buyer’s journey. This is why conducting customer research and creating the right target personas are paramount. When done right, personas can help you craft copy and content that converts and generates better responses from the ta

Ep. 138: How to Create Truly Differentiated B2B Content

Apr 10 2024 43 mins

There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea of sameness.” How can marketers break out of this mold to produce content that provides a unique perspective? That’s why we’re

Ep. 137: How to Market Complex Products to Engineers

Apr 03 2024 51 mins

In B2B, there tends to be a huge disconnect between marketers and engineers. This gap can be bridged once marketers understand how engineers think and work, how they search for information, and what resonates with them. When done strategically, they can also capitalize on the knowledge, experience, and expertise that engineers have to develop assets and campaigns that will help to

Ep. 136: How To Create a B2B Website for Revenue, Not Vanity

Mar 27 2024 40 mins

Many B2B websites fall flat because they’re often designed for someone’s ego and internal opinions. When you’re able to shift that mindset, you can turn your website into an incredible revenue-generating machine. Design it for your ideal customer and ensure that the content addresses their problems, motivations, goals, frustrations, and how you plan to help them. That’s why

Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts

Mar 20 2024 40 mins

Many B2B marketers don’t realize this, but it’s in their interest to seek out and build relationships with industry analysts. Not only are they knowledgeable and influential in the market, but if marketers can nurture that relationship, analysts can advocate on your behalf and mention you to potential clients. That’s why we’re talking to leading industry expert Robin Schaff

Ep. 134: How B2B Companies Can Leverage Partnerships for Growth

Mar 13 2024 29 mins

Creating partnerships and leveraging someone else’s network of followers is one way for B2B companies to scale strategically. Interestingly enough, this remains a largely untapped opportunity that B2B marketers should be looking into. How can they do it the right way? How can you create mutually beneficial partnerships? That’s why we’re talking to partnership expert Joran Hof

Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

Mar 06 2024 30 mins

When done correctly, demand generation campaigns can help B2B companies generate the right noise in the right channels at the right time. It’s about reverse engineering with intention and positioning your company as the top choice for potential customers. You also need to be open to new strategies and digital channels, and deliver relevant and helpful content. That’s why we’r

Ep. 132: How B2B Companies Can Grow Through Podcasting

Feb 28 2024 48 mins

B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for? That’s why we’re talking to marketing exp