Ashley Nickelsen, Founder & CEO of B.T.R. Bar (@btr.bar): Empowering the World to be Bold, Tenacious, and Resilient Through Functional Snacking
May 09 2021
65 mins
Ashley Nickelsen, a serial snacker since birth, is the Founder & Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was