Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)
Jan 30 2024
31 mins
Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO a