The Refractive Mavericks Podcast

May 03 2021
The Refractive Mavericks Podcast artwork

Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.

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When No-Shows Go 👇, Revenue Goes 👆

May 03 2021 20 mins  
In this episode Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows.

03 - Solving the 1 Virtual Consult “Road Block” All Practices Face

Feb 20 2021 10 mins  
In today's episode, Troy and Michael discuss the 1 road block all practices face when trying to deploy and leverage virtual consults. They also go into a new service offering tailored to solve this very challenge.

02 - Follow Chipotle’s lead to add another 30-40 eyes next month

Feb 20 2021 8 mins  
In today's episode... Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show. In addition, you’ll discover: - COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice) - Chipotle’s Hybrid Model of customer acquisition that you can us

01 - Growth Mindset, Fishing Poles, Sporting Goods, Conversions

Feb 20 2021 15 mins  
In this episode, Michael and Troy rap about: - The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace) ​ - The type of “Growth Mindset” that is required to increase refractive volume ​ - How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it) �

00 - Pre-start (this message was that important)

Feb 20 2021 12 mins  
Before even launching the podcast, Michael and Troy make this on-the-fly recording to talk about the "Refractive Wave" and the best ways for world-class physicians to take advantage of it ASAP. Be sure to subscribe so you don't miss an episode!