The Refractive Mavericks Podcast

In this episode Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows.

In today's episode, Troy and Michael discuss the 1 road block all practices face when trying to deploy and leverage virtual consults. They also go into a new service offering tailored to solve this very challenge.

In today's episode... Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show. In addition, you’ll discover: - COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice) - Chipotle’s Hybrid Model of customer acquisition that you ca

In this episode, Michael and Troy rap about: - The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace) ​ - The type of “Growth Mindset” that is required to increase refractive volume ​ - How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it

Before even launching the podcast, Michael and Troy make this on-the-fly recording to talk about the "Refractive Wave" and the best ways for world-class physicians to take advantage of it ASAP. Be sure to subscribe so you don't miss an episode!