refine and focus on your customer

Mar 03 2023

refine and focus on your customer Podcast artwork

Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!

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Art of Taking Calculated Risks - with Manusha Chereddy

Mar 03 2023 36 mins

Connect with us - Website - refine+focus LinkedIn - refine+focusEmail - [email protected]

E21 - Customer Research - Do It Right.

Jan 27 2023 33 mins

Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer research right. You are signing up for failure. Here are the 5 most avoidable and yet common mistakes we have observed and our recommended ways

E20 - Gen-Z Expectations of Their Employer

Jan 20 2023 34 mins

A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous generations, Gen-Z brings new expectations of what they expect from work, work life balance, and their own role in the world. If you’re a lead

E19 - How To Not Let Your Customer Service Suck

Nov 20 2022 32 mins

When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expectations? To find out we asked a few business leaders to their “why” behind the current state of customer service. Combining their roo

E18– Designing a Meaningful Internship

May 08 2021 30 mins

If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience that is fulfilling for all parties involved. It takes time and effort, but it's worth it when it's executed well. Un

E17– Gen Z Women Talk Gen Z Marketing

May 08 2021 61 mins

As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impa

E16– The Edge that Hobbies Brings

May 08 2021 52 mins

Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company. Engaging in meaningful activities helps to unlock our creative and curious side. We've found that hobbies look different for everyone: why we choose the ones we do, how we approach th

E15– Marketing To Women

Mar 18 2021 22 mins

Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to under

E14– Innovation And Food

Feb 18 2021 27 mins

Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can translate to overcoming the fear of innovation. The diversity of cuisine can teach us the many ways a company can collaborate. It’s at the po

E13– From Plan To Action

Feb 18 2021 26 mins

You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?" Understand the process of plan to action with masters of pla