Clout101 - The Marketing Strategy Podcast

Apr 06 2024 11 ep. 70 mins

Clout101 - The Marketing Strategy Podcast artwork

Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.

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429K Followers in Seven Months (feat. Preston Chin)

Apr 06 2024 58 mins

Preston Chin (@prestonchin) is an entrepreneur and speaking coach turned creator that leverages social media to teach people how to communicate with impact. Over a seven month period of being consistent on Instagram and TikTok, Chin built a community of 429K (and counting) organic social media followers, all while balancing an executive-level sales role (9-5). On this episode, we d

Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding

Aug 23 2021 76 mins

Shaina M Wiel is marketing professional, college educator, and business owner.Shaina is Founder and CEO of Minorities in Sports Business (@misportsbiz), a digital network for corporate professionals across the sports industry (including executives, agents, league officials, former players and marketers) to connect and fellowship.On episode 9, “A Seat At The Table”, we discussed

T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset

May 30 2021 121 mins

T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.On episode 8, "Diary of a 7-Figur

Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building

Apr 11 2021 43 mins

Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.Imani was named a "2020 Diversity Champion" by Adweek, and has also been recognized by Forbes as a "Visionary".On episode 7, “Noth

Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete

Mar 28 2021 81 mins

Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money t

Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes

Mar 18 2021 59 mins

Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets! She is the Founder & CEO of The WritersBlok (Ghostwriting Agency), a Senior Contributor at Forbes and Business Insider, Founder of the New Girl on the Block mentorship program, and a two-time author.On episode 5, "The Brand

CEO Matty J on Clubhouse, Digital Products, and Marketing on Turo & Airbnb

Mar 08 2021 69 mins

Matty J (@ceomattyj) is a digital real estate investor, business coach, and master marketer. Since 2007, Matty J has launched/developed over 300 brands and campaigns, including CEO Millionaires, Dabbin’ Santa with 2Chainz, Fine Girls by Draya, and Snoblife by Ming Lee (to name a few).He has also worked with celebrities like Kanye West, Master P, Bow Wow, Soulja Boy, Miley Cyrus,

Ruby Asabor on Leveraging Kajabi, YouTube + Making 7-Figures During COVID

Feb 27 2021 82 mins

Ruby Asabor (@lavishruby) is a 23-year-old serial entrepreneur, motivational speaker and wealth educator that provides content, courses, tools and resources for Millennials and Gen Z to accelerate their financial, academic and personal goals.Ruby is CEO of Lavish Ruby & Company, home of the Lavish Life Academic Planner and Lavish Life Academy (LLA).Her story has been featured i

Chanel Delisser on Building a Fitness Brand, E-Commerce, and Entrepreneurship

Jan 31 2021 91 mins

On episode 2, "Monetizing Your Influence", Chanel Delisser (@chaneldelisser) and I discuss building Coco Fitness to a six-figure business, growing an organic online community of 1 million supporters (without ads!), how to create and sell an e-commerce product, and much more!Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instag

Chizi Duru on Brand Partnerships, Leveraging YouTube, and Monetization

Jan 25 2021 89 mins

Chizi Duru (@chiziduru) is a notable Digital Creator, YouTuber, and Entrepreneur that executes content across the beauty, fashion, and lifestyle spaces.On episode 1, "Content Is Queen", Chizi and I discuss her journey as digital entrepreneur. We specifically touch on how she built a community of 750K online beauty enthusiasts, how to creatively monetize your influence, the challeng