Marketing Mixtape

Mar 05 2021 1

Marketing Mixtape Podcast artwork

Advertising Week & Google are pleased to introduce Marketing Mixtape, a marketing podcast mini-series with the latest industry stories, insights, and announcements to help you be ready for what comes next with your digital transformation.

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What’s Next for B2B and the Digital-First Culture

Mar 05 2021 18 mins

Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready f

What’s Next for Retail and Customer Insights

Feb 28 2021 22 mins

Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chris

What’s Next for Finance and Automation

Feb 21 2021 23 mins

Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you

What’s Next for Travel and the Customer Journey

Feb 14 2021 22 mins

Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer

What’s Next for Auto and Measurement

Feb 07 2021 23 mins

Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Pu

What’s Next for the Industry at Large

Jan 11 2021 23 mins

Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer a