Growth Marketing Camp

May 07 2024 13

Growth Marketing Camp Podcast artwork

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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Inside Strategies for Community-Powered Growth with Daniel Cmejla from Apollo

May 07 2024 58 mins

Have you ever wondered how to grow your business through the power of community?You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.In this episode, we delve into the innovative growth strate

Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus

Apr 16 2024 44 mins

In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:🔥 The origin st

Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing

Apr 02 2024 47 mins

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey

Illuminating the Path to ABM Mastery with Mason Cosby

Feb 20 2024 52 mins

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of

The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani

Feb 06 2024 74 mins

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspe

Tapping Into Affiliate Marketing Magic with Kristina Nolan from DMi Partners

Jan 23 2024 39 mins

Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency. Kristina has been a crucial part of their affiliate marketing &

ABM and Evangelism: The Power Couple Redefining Success in Marketing with Corrina Owens

Jan 10 2024 49 mins

In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an

Marketing, Leadership, and Self-Care: Lessons from Jaclyn Mullen

Nov 14 2023 41 mins

Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podc

Cringe Creators: Marketing Horror Stories

Oct 31 2023 57 mins

Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become t

Busting Thought Leadership Myths with Ashley Faus from Atlassian

Oct 17 2023 52 mins

This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.In this captivating Growth Marketing Camp episode, Ashley shares:✨ The definition of thought leadership (& what the most e