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Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. We hope you

From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. There are two excellent links below which offer some great a

Have you noticed an increase in how many spam emails or text messages you’re receiving?We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. We also answer common questions, such as are Mac and Apple owners better protected?, how d

Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you shou

We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.LinksOpenai.com to register and access for Chat GPTFuture of Music - tweet by Eedham RasheedAI designed football trophies - tweet by ESPNAI music - Instagram reel posted by ava_max_fan_daniel15Upski

Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant in your marketing mix and what we can look forward to in 2023 with the metaverse.

After a short hiatus, Gemma and I talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers and businesses for Christmas 2022.

Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their people, and explore the questions you might ask before thinking of changing career or applying for a new job, the careers that are available to choose and why you might consider freelancing. We also share experiences of

Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged. Spoiler alert: it’s important for brands to engage!

This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your business too. Listen to episode 18 to help with context and check out some of the useful links in the show notes below.