The Travel Vertical Podcast

Sep 21 2022 9
The Travel Vertical Podcast artwork

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


37: Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, plus outsourcing, movement to the private sector, and more.

Sep 21 2022 26 mins  
Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, as well as outsourcing, movement to the private sector, and other trends. A conversation you won't want to miss. DMO Proz Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie

36: Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK current campaign.

Sep 14 2022 22 mins  
Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach films a chef's challenge on the beach for The Cooking Channel. And what happens when Visit Orlando's big UK ad campaign is affected by sudden events? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravel

35: Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, overtourism, and human resources.

Aug 24 2022 29 mins  
Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism, and seasonality as well as human resources. Plus, we review plenty of new jobs and people moves. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at [email protected] The Travel Vertical Podcast is a

34: John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.

Aug 10 2022 25 mins  
Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is John Lambeth, President & CEO of Civitas. discussing everything you always wanted to know about TIDs. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at [email protected] The Travel Vertical Podca

33: Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.

Jul 27 2022 20 mins  
We love weird & wacky unexpected news from the world of travel & tourism. (And there's plenty.) Plus, great jobs at destinations and related roles in tourism, airlines, cruise lines, sports teams and more. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at [email protected] The Travel Vertica

32: Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.

Jul 13 2022 18 mins  
Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel Association. Find out how to publish your job openings, too. And here's a new idea: Why not host a live episode of our podcast at your next tourism conference? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laur

31: Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.

Jun 29 2022 23 mins  
Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing channels like email and website. Let's see if the renewed focus is sustained and what other technology trends are emerging for DMOs through the recovery. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetr

30: Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.

Jun 16 2022 28 mins  
Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities and how we at Destinations International will create EDI frameworks through intentional conversations and proactive application. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at [email protected] Th

29: Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.

Jun 01 2022 23 mins  
Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetrav

28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf meets giant redwoods.

May 18 2022 28 mins  
"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towering redwoods and a 98-year-old rollercoaster. Guests: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn. Santa Cruz County Read The Travel Vertical Newsletter here! If you are interested in being a guest on t