New Home Insights Podcast

May 31 2024 61

New Home Insights Podcast artwork

Issues, interviews, and insights into the U.S. housing market. Monthly takes on what’s happening in the housing market today, and what might be happening tomorrow. From the John Burns Research and Consulting (JBREC) team. The podcast is hosted by Dean Wehrli, Principal at JBREC. Dean manages residential and commercial real estate consulting assignments across the country and has deep knowledge of California’s Bay Area, Sacramento, and Central Valley markets as well as Northern Nevada. John Burns Research and Consulting is an independent research provider and consulting firm focused on the housing industry. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world.

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Episode 94: Hillwood Communities and the Art and Science of Placemaking

May 31 2024 64 mins

If you have anything to do with the housing market in Texas, you have heard of Hillwood Communities. If you are from elsewhere in the country and have not heard of Hillwood, here’s your chance. All across the great state of Texas, Hillwood is building some of the best-designed and most successful master-planned communities in the US. They have achieved this with expert placemakin

Episode 93: Shifting Foundations: A Deep Dive into Demographics and Housing

May 10 2024 43 mins

Demographics impact housing in a few massive foundational ways and a thousand small ways. Price, product, place—demographics help define them. On this episode of the New Home Insights Podcast, our guests are Chris Porter and Eric Finnigan, two leaders at John Burns Research and Consulting who live and breathe demographics and what they mean for housing.

Episode 92: Building Up: Walton Global's Strategic Land Insights

Apr 11 2024 51 mins

This episode of the New Home Insights Podcast delves into the intricacies of land banking, a crucial component of the real estate industry, with insights from Kate Kaminski, the COO of Walton Global. Kate shares her journey from the home building industry to her pivotal role at Walton, a company that has significantly influenced land banking in North America since its shift from Ca

Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?

Apr 05 2024 47 mins

Every year, the housing sector eagerly awaits the spring selling season. With the holidays in the rearview and the weather warming, it’s time to buy. If you are a purist about seasonal starting dates, it is not technically spring yet, but don’t be that way. Jody Kahn and Dillan Krieg are surveying homebuilders monthly for John Burns Research and Consulting. They keep tabs on th

Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle

Mar 01 2024 52 mins

“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, park

Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity

Jan 31 2024 49 mins

The concept of “brand” can be a bit vague. At its core, it is a service or product that some part of the public can identify as uniquely yours. It is what you do, what you provide. It sets you apart, and people want it. Think Apple and iPhones; think Lululemon and translucent leggings. Or think Google and mapping software that lets you know there’s a Starbucks on the street w

Episode 88: Swimming with Giants: Olson Homes' Strategic Approach in a Sea of Big Builders

Jan 12 2024 53 mins

Scott Laurie and Olson Homes know that you have to be smart when you are one of the smaller fish swimming in the sea of big fish. You have to be nimble. You have to play the long game. You have to be omnivorous. You have to seek opportunity where others may not see it. Olson Homes is a Southern California builder with a laser focus on what they build best and where they will sell b

Episode 87: What's Next for Building Products and Home Remodeling?

Dec 13 2023 43 mins

The pandemic taught many lessons. In housing, one was that disruptions in the things we build homes with can, unsurprisingly, bring the industry to its knees. As 2023 draws to a close, we ask: Are we finally past all of that—the rising prices, broken supply chains, and interminable waits for everything from a garage door to window latches that forced builders to wait weeks to sel

Episode 86: Value Adding—How Resale Will Survive a Changing Market

Nov 20 2023 48 mins

The real estate broker is the conduit between most people and the biggest purchase of their life—a home. Mark McLaughlin led Pacific Union International, one of the best upmarket brokerages in California, and now is the Chief Real Estate Strategist for Compass, one of the best and biggest brokerages in the nation. He is not just a broker. As the title implies, he is a strategic a

Episode 85: The Economy Deconstructed, One TikTok Video at a Time

Oct 23 2023 47 mins

Do not call Kyla Scanlon a social media influencer. She is a social media educator. Through a swelling number of followers on YouTube, Instagram, and TikTok, Kyla has built a reputation as someone who can accessibly explain complex economic and financial concepts to a primarily Gen Z audience hungry to better understand the complex world around them. That sounds like the kind of pe